The SmartyPants Prenatal Plus Multivitamin Capsules have been announced by the brand as a dietary supplement co-developed with an obstetrician-gynecologist (OB-GYN). The product is formulated with nutrients that can be easily absorbed and boasts stomach-friendly iron to help support the development of a baby’s brain, while also supporting maternal health. The product is arriving at time when growing concerns related to prenatal nutrient deficiencies are top of mind amongst consumers in the US.

Senior Nutrition Research Scientist Devyani Chaturvedi spoke on the SmartyPants Prenatal Plus Multivitamin Capsules saying, “We designed SmartyPants Prenatal Plus Multivitamin Capsules around the real-world needs of women and babies, and grounded in evidence-based nutrition science. Co‑developed with a board‑certified OB‑GYN from our Scientific Advisory Board, this formula reflects our commitment to thoughtful, science‑driven formulations – going beyond iron and folate to prioritize other critical nutrients, like choline, that play an essential role in maternal and fetal development.”