By Shannon Sim, 18 Mar 2026
When Rare Beauty launched its Liquid Touch Weightless Foundation in 2020, it quickly became the talk of the beauty world. With a lightweight, buildable formula, a flawless skin-like finish and an inclusive shade range, it was no surprise that beauty enthusiasts were instantly hooked.
Fast forward six years, founder Selena Gomez finally announces the brand’s second foundation – Rare Beauty’s True to Myself Natural Matte Longwear Foundation – a self-priming, self-setting formula that offers buildable, natural-matte coverage, launching in Singapore on April 2, 2026.
Rare Beauty
Inspired by Selena Gomez’s flawless on-set complexion, the new foundation is designed to deliver that same blurred, velvety look – but in a version that’s comfortable and perfect for everyday wear. The outcome is a smooth, camera-ready finish that blends effortlessly and enhances your skin’s natural radiance with every wear.
Good news for the dry skin girlies: the True to Myself Natural Matte Longwear Foundation is packed with Rare Beauty’s brand new True Comfort Complex – a vitamin- and antioxidant-rich blend that boosts not only your skin barrier, but also locks in hydration and ensures all-day comfort. Expect your skin to stay nourished and dewy for up to eight hours – without sacrificing that matte finish.
Rare Beauty
To top it all off, Rare Beauty’s True to Myself Natural Matte Longwear Foundation is a game-changing 3-in-1 formula that combines a primer, all-day coverage and setting powder – all in one sleek bottle. What follows is a sweat-proof, humidity-free and smudge-proof, natural matte finish that’s as lightweight as it is breathable – giving you that effortless “second-skin” look.
Rare Beauty’s True to Myself Natural Matte Longwear Foundation comes in 48 shades and is priced at $62 per bottle. It launches on April 2, 2026 and is available exclusively at Sephora outlets, in-app and online.
