BerryWorld highlights health benefits during Nutrition and Hydration Week

BerryWorld is spotlighting the nutritional benefits of berries this Nutrition and Hydration Week, with a focus on the role berries can play in supporting health as part of a balanced diet.

With solid foundations in flavour, underpinned by an award-winning portfolio of proprietary and exclusive genetics, BerryWorld plans to position soft fruit within functional, benefit-led narratives, in line with a wider health-led strategy in 2026.

Collating recent industry research on consumer habits and health concerns, BerryWorld has developed an insight report, The Big 6 For 2026. The report highlights popular health trends such as mental wellbeing, hydration, gut health, weight management and immunity, linking each to specific berries based on their nutritional profile. The report was developed in a bid to further consumer education on berries and demonstrate the role they can play in achieving health goals through consuming natural, nutrient-dense, unprocessed foods as part of a healthy and balanced diet.

BerryWorld stress-tested its insight gathering last month at Fruit Logistica in Berlin, one of the world’s leading fresh produce trade shows, attended by more than 65,000 industry professionals. During the event, BerryWorld hosted an interactive and personalised health activation where visitors were invited to share their biggest health concerns and learn how berries could support their goals.

“From our activation in Berlin, we discovered that one of the key health concerns for 2026 was Immunity. Over 36% of respondents selected this as their primary health concern, with weight loss, a close second – our findings correlate with global insight from Circana, which found that 38% of EU5 consumers are looking for increased immunity” said Charlotte Knowles, Marketing & Communications Director, BerryWorld Group.

Over 2026, BerryWorld is working to bring berries into focus when it comes to overall health and wellness, tapping into their strong profiles as naturally sweet, convenient treats. Both red berries within the category, strawberries and raspberries, are naturally rich in vitamin C, high in folate and present a strong fibre profile. Blueberries are low in calories, high in fibre, and are a natural source of vitamin K, which contributes to the maintenance of normal bone health. Whilst blackberries are high in fibre, folate and vitamin C, whilst also providing a natural source of vitamin K and vitamin E.

As Charlotte explains, “the ever-growing focus on health amongst consumers today, in combination with emerging snacking trends, presents a significant opportunity for the berry category to make its mark, educating consumers on the benefits of berries, whilst tapping into convenience.”