March 23, 2026
Hair and nail care retailer Sally Beauty has launched on TikTok Shop. Sally Beauty says the move is part of its strategy to expand on marketplaces and focus on discovery-type shopping experiences.
The retailer adds that the launch enables it to meet customers in a social platform and within creator communities.
Jamie Columbus, Vice President of E-Commerce at Sally Beauty, said: “Launching on TikTok Shop reinforces Sally Beauty’s broader marketplace momentum. We have seen strong double-digit year-over-year growth across digital channels, including Amazon and delivery marketplaces like Uber Eats, where we recently celebrated one year of partnership, as we continue expanding how customers discover and access our products.”
Sally Beauty will sell more than one thousand products from brands like Iroiro and Andis on the platform. The offer includes exclusive brands such as Beauty Secrets, Beyond the Zone, ion, Proclaim and Silk Elements, as well as popular brands like Sauce Beauty.
The TikTok Shop will offer platform-exclusive promotions and Sally Beauty will also participate in TikTok Shop events. Orders placed through TikTok Shop will ship directly from the retailer’s distribution centers, with most orders fulfilled same day or next business day.
