Emerging and underestimated forces shaping nutrition industry over the next decade

Dominik Mattern, VP of Science, Business Development, and Marketing at Balchem, discusses major trends shaping the nutrition industry. Overseeing the Human Nutrition & Health division, he highlights metabolic health amid the rise of weight management and active nutrition and demands for nutrient-dense and clean label formulations. Consumers are also seeking mental health solutions, while social media influencers drive trends in the supplement industry. Mattern reflects on “underestimated forces” shaping the industry and Balchem’s future directions.