The popular at-home workout, which rebranded earlier this year for the modern era, will sell products including creatine, whey protein and energy
BODi, formerly Beachbody, is putting the P90X name to work in a new way, launching a line of performance supplements under one of the most well-known fitness brands as the company looks to grab a piece of a booming wellness market.
It’s the second move the brand has made in recent months, following the launch of the new P90X Generation Next program, headlined by Equinox trainer and former model Waz Ashayer.
credit: BODi
“One of the biggest reasons people don’t get the results they expect from a fitness program isn’t the workouts, it’s inadequate nutrition,” BODi co-founder and CEO Carl Daikeler said. “With P90X Generation Next, we aim to simplify how people train and to help them fuel their bodies so they get the results. This new line of P90X supplements harnesses that philosophy, giving people clear, effective nutritional support that gives them an edge with P90X-Factor ingredients.”
Each product in the new supplement system features what BODi calls P90X-Factor, an ingredient blend the company says is designed to complement its fitness regimen.
The lineup, ranging in price from $39.99 to $19.99, spans five products: a whey protein offering 25 grams of protein with digestive enzymes and probiotics in chocolate, strawberry and vanilla; a caffeinated pre-workout in blue raspberry, fruit punch and watermelon; a creatine formula in strawberry lemonade and unflavored; a hydration formula and energy sticks in lemon-lime, strawberry and watermelon for those on-the-go. BODi subscribers receive a 25% discount on supplements, according to the website.
The P90X supplement line is also headed to retail for the first time in the second quarter, alongside its Shakeology products. BODi has signaled a busy pipeline beyond that. An Insanity supplement line is expected in late Q3 or early Q4, a ready-to-drink Shakeology superfood protein drink is in development for the same window and P90X and Shakeology protein bars are targeted for Q4 2026, BODi executives said during this month’s earnings call with investors.
One thing is for certain: BODi isn’t alone.
Fitness brands, operators and even telehealth providers are all diving into the supplement space. Pvolve partnered with Sculpt 9, an amino formula built around women’s recovery needs and hormonal fluctuations, while Life Time has scaled its LTH line to more than 50 products, with CEO Bahram Akradi projecting the category could become a billion-dollar business.
