THE WHAT? Danone has agreed to acquire UK-based nutrition brand Huel in a deal valued at approximately €1 billion.
THE DETAILS Huel, known for its plant-based meal replacements, powders and snacks, has grown from a direct-to-consumer startup into a global brand stocked in over 25,000 stores. The company generated revenues of over £250 million with profit margins of around 10%. Backed by investors including Idris Elba, the acquisition will provide Huel with access to Danone’s global infrastructure, distribution and R&D capabilities to accelerate expansion. Co-founder Julian Hearn is expected to receive a significant payout from the deal.
THE WHY? The acquisition aligns with Danone’s strategy to strengthen its position in the fast-growing functional nutrition category, driven by demand for convenient, personalised and health-focused food solutions.
Source: The Guardian
