THE WHAT? Grown Alchemist Global CEO Anna Teal is stepping down to launch her own wellness brand, AFIMA.
THE DETAILS After three years leading Grown Alchemist, Teal exits following the brand’s transition to private ownership under André Hoffmann. She leaves the company in a stronger position, with an expanded product pipeline, partnerships and distribution. Teal will now focus on building AFIMA, a performance-led wellness brand designed around modern consumer needs, with a planned launch later this year. Alongside this, she will continue advisory work through The Growth Advisory and launch a Substack titled Beautiful Hustle.
THE WHY? The move reflects both a natural transition point following Grown Alchemist’s ownership change and Teal’s ambition to capitalise on the fast-growing global wellness market.
Source: The Industry
