THE WHAT? Korean collagen drink brand Clöud Café has launched at Ulta Beauty, marking its first entry into a beauty retail environment.
THE DETAILS Clöud Café is now available online at Ulta Beauty, with an in-store rollout beginning March 29, becoming the first coffee and matcha brand within the retailer’s Wellness assortment. Previously sold via DTC, Amazon and Asian marketplaces, the brand brings ingestible beauty products featuring ingredients such as marine collagen, hyaluronic acid and multivitamin blends. The launch includes core flavours like Black Coffee, Matcha Latte and Strawberry Milk, alongside Ulta-exclusive flavours such as Ube Latte and Pistachio Matcha Latte.
THE WHY? The move reflects growing consumer interest in “beauty-from-within” and expands K-beauty beyond topical products, positioning ingestible wellness as a complementary route to skin, hair and nail health.
Source: Ulta Beauty
