The Feed has officially partnered with Supertri as the official performance nutrition partner for its North American event series.
Based in Colorado, USA, The Feed is an international online sports nutrition and supplement marketplace that focuses on personalised fuelling for athletes. The partnership will see The Feed power on-course aid stations at supertri’s US portfolio, which includes events in Chicago, IL; Austin, TX; Long Beach, CA; New Jersey, NJ; and Kerrville, TX.
Registered athletes will receive nutrition guidance and curated product offers in the months leading up to their respective race days. Supertri added that the products provided on-course are those tested and proven by professional athletes.
Michael D’hulst, CEO and Co-Founder of Supertri, said “Supertri is built by triathletes, for triathletes, and we know that performance is fuelled long before you reach the transition area. Partnering with The Feed allows us to elevate the athlete experience by providing high-performance nutrition and expertise to our entire community of athletes racing at our events in the USA.”
Celeste Lorenzo, CMO of The Feed, added “Supertri brings together an incredible group of athletes, and we’re honoured to be part of their race day. Our focus is entirely on the athlete experience – making sure every competitor has access to the right nutrition at the right moment, so nothing stands between them and their best performance.”
The collaboration is scheduled to commence at Ascension Seton Supertri Austin on May 25, 2026. Athletes registered for 2026 Supertri events in the US will begin receiving exclusive nutrition content this month.
Supertri is an international triathlon brand that operates a professional athlete league alongside mass-participation events. The organisation rebranded from Super League Triathlon in 2024 with the aim of reflecting its broader role within the triathlon ecosystem.
www.supertri.com
www.thefeed.com
