Author | Huang Nan
Editor | Yuan Silai
A huge trillion – level health consumption market is accelerating its formation. According to reports from the International Fitness Association (IFAI) and others, in recent years, the digital fitness market has grown at a rate of up to 41.4%. The global fitness industry is expected to reach a scale of $1.5 trillion by 2030. Among them, the scale of China’s health industry exceeded 10 trillion yuan in 2025, and the health – life service track has been growing at a rate of over 15% annually.
However, the traditional fitness industry has long been troubled by three major bottlenecks: difficult user retention, low operational efficiency, and homogeneous services. Against this background, the shift from single – venue operation to systematic intelligent upgrading of “AI + scenario + hardware” is becoming the core trend for the industry to improve efficiency and respond to market changes.
On March 26, the 2026 Lingrun Ecological Strategy Summit was held in Suzhou. Nearly 20 incubation projects were showcased at the summit, covering tracks such as smart home, medical health, new consumption, and cutting – edge technology. As an intelligent fitness brand emerging from the Lingrun Incubator, Quchong Fitness displayed its complete AI – powered intelligent fitness ecological products on – site.
The scene of the 2026 Lingrun Ecological Strategy Summit
Huang Jing, the chairman of the Lingrun Incubator, pointed out in his on – site speech that “Lingrun not only focuses on discovering single popular categories but also aims to build a mature incubation ecosystem with a standardized and systematic growth model.” This methodology has been verified in the development path of Quchong Fitness.
Quchong Fitness was founded in 2023. It is an intelligent fitness brand focusing on building an “AI – driven fitness experience” for the public. In two years, the company has made key progress from running a single – store model to expanding a multi – brand system.
Its differentiated layout is first reflected in the systematic coverage of users’ hierarchical needs. Its three major brands form a complete closed – loop from fitness beginners to hardcore users.
“Quchong Fitness” is positioned as a comprehensive gym for happy release. It stimulates the enthusiasm of novice users through gamified courses and AI – matched personalized exercise content. “Poli Iron Gym” focuses on hardcore users, building a professional iron – gym training ground. It meets the needs of pure strength training through strict equipment selection and a user honor system. “Renrendong” is positioned as a 24 – hour self – service gym. Through a honeycomb – style layout and time – sharing chip pricing, it increases the utilization rate of traditional gym equipment to 78%.
Quchong Fitness comprehensive gym
This multi – brand matrix is not a simple stacking of brands but is based on the synergy of underlying data interconnection. Users can start from “Renrendong” and progress to “Poli Iron Gym”. The home scenario is covered by its FAVOFIT and DYNAMO ENERGY brands. Through the integration of smart devices and human – centered services, Quchong Fitness achieves full – life – cycle touchpoints for users from entry – level to advanced and from offline to home.
At the hardware level, based on self – developed high – performance motors, Quchong Fitness has launched more than 50 mass – produced products such as all – in – one folding training benches, ramp marathon master treadmills, silent magnetic – controlled spinning bikes, and intelligent folding rowing machines. It is expected to expand to more than 200 SKUs by 2026.
Quchong Fitness product matrix
However, hardware is just an entry point. The core competitiveness of Quchong Fitness lies in its trinity full – industry – chain ecosystem of “AI cloud platform + industrial middle platform + brand matrix”. At the software and algorithm level, the company has self – developed AI algorithms that can achieve millisecond – level dynamic resistance adjustment and provide real – time correction for users based on the action library. The data from multiple terminals are connected through the AI cloud platform, constructing a closed – loop of “behavior collection – AI analysis – precise service”.
The direct effect of this technical architecture is also reflected in the operational data. Take the 24 – hour self – service gym “Renrendong” as an example. The time – sharing chip pricing has increased the equipment utilization rate to 78%. Users visit the gym an average of 7.2 times per month, and the retention rate in the next month reaches 78%, far exceeding the industry average. This technology – driven improvement in operational efficiency is a typical example of the fitness industry’s transformation from “experience – oriented” to “data – oriented”.
As algorithms become more accurate and hardware continues to iterate, intelligent fitness equipment is gradually capable of handling complex user needs and is starting to replace the single – service model of traditional gyms. This means that in the health consumption field, the application of AI is fully penetrating into every aspect of equipment, courses, operation, service, and management, reshaping the way humans and machines collaborate.
This is exactly the entry point for Quchong Fitness: locking in the intersection of “scenario + hardware + service”, designing product forms and operation models in reverse, and replacing the store – expansion logic of traditional fitness brands with a scenario – driven data collection architecture.
The deep integration of the hardware entry point, AI capabilities, and users’ daily behaviors makes fitness no longer a task that requires deliberate perseverance but a health – management method naturally embedded in the life flow. What Quchong Fitness is achieving is not only the iteration of the business model but also a fundamental shift from “one – way service output” to a “lifestyle operating system”, outlining an imaginative future direction for the health consumption track in the AI era.
