With Balmain Beauty, NYC’s fashion-forward crowd had a weekend well spent. On Saturday, March 21, the brand took over the streets of SoHo to celebrate its first prestige fragrance, Destin de Balmain. From 10 AM to 6 PM, the labyrinth-inspired layout welcomed the city’s bustling community to explore and experience the floral fruity, feminine fragrance in person.
More than just an average pop-up, guests got a front-row seat to the launch of Balmain Beauty’s debut prestige fragrance, led by an experiential retail moment. Guests queued outside were the first to be gifted complimentary bottles of Destin de Balmain – and the surprises didn’t stop there.
Entering the maze-like destination, an elaborate display of strawberries, peonies and sandalwood greeted guests – the three key notes of the scent. The winding layout included a striking wall arrangement of Destin de Balmain, offering attendees a firsthand test of the bold floral fruity scent.
1 of 5
Hypebae/Carolina
2 of 5
Hypebae/Carolina
3 of 5
Hypebae/Carolina
4 of 5
Hypebae/Carolina
5 of 5
Hypebae/Carolina
From there, guests interacted with the “wall of destiny,” where they wrote down their future affirmations under four categories of their choosing: freedom, love, adventure and fame. To top off the experience, attendees snapped selfies in the Destin de Balmain photo booth.
A memorable moment capturing the essence of Destin de Balmain, the event was replete with sweet, strawberry-infused beverages, desserts and an ambient soundscape to top off the day.
Available now, shop Balmain Beauty’s Destin de Balmain fragrance on the official brand site – your destiny will thank you.
