Bansk Group has agreed to acquire a majority stake in US wellness brand So Good So You, marking its latest move into purpose-led consumer goods. Financial terms of the deal have not been disclosed.
Founded in 2014 in Minneapolis by Rita Katona and Eric Hall, So Good So You produces organic, cold-pressed fruit and vegetable shots containing ingredients such as probiotics, vitamins and adaptogens. The brand has positioned itself within the growing “food as medicine” category, targeting consumers seeking convenient health-focused products.
As part of the transaction, Katona and Hall will retain equity and remain involved at board level. Existing investor Prelude Growth Partners will exit its minority stake.
Bansk, which manages more than $5 billion in assets, said the investment fits its focus on differentiated brands across food and beverage, personal care and health. The firm highlighted the company’s product performance, flavour profile and brand positioning as factors behind the acquisition.
The new backing is expected to support wider distribution, product development and increased marketing as the brand targets a broader customer base.
So Good So You operates as a certified B Corporation and runs a zero-waste manufacturing facility powered by renewable energy, positioning sustainability as a core part of its offer.
Alongside its core refrigerated wellness shots, the company has expanded into adjacent categories, including plant-based sparkling energy drinks.
