Deal with Italy’s Leali family gives the giant its 39th
brand and opportunity to grow a dedicated wellness brand.
BETHESDA, Maryland – Marriott International and the Leali
family, founders of luxury, holistic wellness brand Lefay, have entered into a
joint venture to bring the brand into the Marriott portfolio. It marks Marriott’s
first brand dedicated exclusively to luxury wellness.
Lefay’s two existing and three pipeline resorts will operate
under long-term hotel management agreements with the new joint venture, to
which Lefay will contribute existing brand and intellectual property assets.
The Italian real estate assets will continue to be held by the brand’s founders.
Together, the parties intend to grow the brand around the world.
Founded in Italy in 2006 by Domenico Alcide and Liliana
Leali, Lefay is known for its immersive resorts in natural settings and its
proprietary Lefay SPA Method, which blends scientific research with holistic
wellness traditions. The brand’s philosophy centers on space, serenity, and
sustainability and aims to redefine modern luxury through wellbeing and
authenticity.
The Lefay portfolio features resorts in Lago di Garda and
Dolomiti – both located in nature‑rich leisure destinations. Additionally, the
brand’s pipeline includes properties under development in Tuscany, Southern
Italy, and the Swiss Alps.
Each Lefay property is designed as an eco‑resort,
emphasizing architectural harmony with the natural environment, expansive
indoor‑outdoor spaces, sustainable materials, and wellness programs that
integrate movement, nutrition, and preventative health. Guests may choose from
à‑la‑carte treatments or structured multi‑day wellness programs, all rooted in
Lefay’s holistic philosophy.
The relationship between Marriott and the Leali family
reflects a shared vision to preserve Lefay’s distinct identity and Italian
heritage while supporting its long‑term growth through carefully selected
destinations that align with the brand’s values.
“Luxury is increasingly defined by wellbeing, purpose and
meaningful experiences. We are excited to introduce Lefay to our customers
around the world and thoughtfully expand Marriott’s presence in the luxury
wellness space,” said Marriott President and CEO Tony Capuano.
