Finding the perfect foundation shade traditionally requires a trip to the store for sampling or professional shade-matching, and Rare Beauty and Sephora are closing the gap by taking the experience directly to consumers with Ready Set Go on-street activations in NYC and Paris.
This play-to-win experience invites passersby to get shade-matched, test the foundation, pick up deluxe Rare Beauty samples, and potentially win a one-year supply of the beauty brand’s new True to Myself Natural Matte Longwear Foundation. The experience, created to remove the friction of finding the right foundation shade, makes it easy for nearby individuals to discover their match in the moment, right on Hudson Street in New York City or Paris’ Rue Etienne Marcel, without rerouting their day.
