Nice has no shortage of gyms. But for years, something was missing, a place where fitness was just one piece of a larger lifestyle puzzle. That was the observation that drove the creation of Flexx club, a high-end club that draws its inspiration from the holistic fitness destinations that have become staples of Paris, London and New York.
“When we designed the Flexx concept, there was no truly high-end venue built around the idea of a lifestyle destination in Nice,” explains Marion Boyadjis, founder of Flexx club. Market research confirmed what many locals already felt: a growing appetite for something more ambitious than a traditional gym. The city’s demographic mix of affluent residents, expats, and international visitors made it the right place, and the right moment, to bring that concept to the French Riviera.
Flexx club gym ©Adrien Chaouch
Flexx club gym ©Adrien Chaouch
Flexx club gym ©Adrien Chaouch
More than a gym: A philosophy of living well
What sets Flexx club apart is its refusal to be just one thing. Under a single roof, members have access to a fully equipped fitness floor with Technogym machines, group class studios, a spa with a pool and sauna, a healthy restaurant, and a coworking space. The combination is deliberate and it reflects a philosophy as much as a business model.
The idea, as Marion puts it, is simple: “to be able to exercise, relax, eat, and work all in one place.” There is also a social dimension baked into the concept. Flexx club was designed from the outset to be a meeting place for like-minded people, somewhere members might forge professional connections over a post-workout meal or discover a new training partner in a group class. It is the kind of club experience that has long existed in other major cities but had yet to land in Nice.
Flexx club sauna ©Adrien Chaouch
Flexx club pool ©Adrien Chaouch
Flexx club co working ©Adrien Chaouch
A day at Flexx, from first rep to final soak
Walk through a typical member’s day and the concept clicks into place. It might start on a treadmill, transition into a Zumba or Hyrox class, then wind down with lunch at the restaurant shared, perhaps, with someone who was a stranger six months ago. The afternoon might involve a few hours at the coworking desks, before the day ends in the pool or sauna. All of this, without leaving the building.
Flexx club co working, restaurant ©Adrien Chaouch
Pilates Reformer is one of the club’s flagship offerings, and it illustrates Flexx club’s broader approach to quality. The machines are top-tier, but the real investment was in the people behind them. Instructors are rigorously trained and capable of tailoring each session to the individual whether that person is an athlete looking to cross-train, someone managing an injury, or a beginner focused on posture and core strength. Small group formats keep the experience personal, and the studio environment is designed to help members properly disconnect.
Flexx club Pilates Reformer ©Adrien Chaouch
Flexx club Pilates Reformer ©Adrien Chaouch
The social dimension at Flexx club has been both designed and discovered. All shared spaces, such as the restaurant, the coworking area, and the group studios, were conceived as places where connections could naturally form. And they have. Members have built friendships and professional relationships that extend well beyond the club’s walls.
That community spirit is matched by a practical openness to visitors. Day passes, weekly access, and no-commitment monthly memberships make Flexx club accessible to Nice’s significant international population: tourists, seasonal residents and expats who want a world-class facility without being tied to a long-term contract. “In five years, we aim for Flexx club to be the leading fitness and wellness club in the Nice region,” says Marion Boyadjis, adding, with quiet confidence, that they hope they already are.
For more information on memberships, visit Flexx Club
