Sales of dietary supplements continue to grow—in both dollars and volume—as consumers increasingly consider them to be essential or important to their everyday health.
In this presentation, Nutrition Business Journal’s Bill Giebler and Erika Craft explain what supplements are selling, where they are selling and why they are selling. In addition, Scott Dicker of SPINS will present a supplements market overview, then NBJ founder Tom Aarts sits down with Christine Casey of KeHE Distributors, Sharon Leite, CEO of The Vitamin Shoppe, and Dicker to discuss the evolution of supplement sales at retail.
Purchase the State of Natural Market Insights for access to the recordings and slides from the 2026 Expo West presentations The State of Natural and Organic and The State of Supplements. The package will be delivered between mid-March and September as assets become available. The package also includes two data-rich State of Natural Industry Snapshots and two Nutrition Capital Network Investment Trends Snapshots. To sign up for the $399 package, log in or create a free registration to NewHope.com, then click here to complete the purchase.