Dyson Beauty is well-known and highly respected for its innovative haircare tools and products, and for April Fools’ Day, it promised “a bold new chapter in beauty innovation” with the announcement of the Dyson Beauty Pet Range. This spoof range highlights the advanced technology that it uses to solve everyday problems, and mocks up products not just for common household pets like cats and dogs but also horses.
In all, the Dyson Beauty Pet Range conceptualizes four new machines: the feline-friendly The Airwrap Fur, The Airstrait Mane+Tail for equines, The Airwrap Topcoat with a grooming brush attachment for dogs, and The Supersonic Dapper accessory for achieving perfectly poodle-like curls. Of course, none of these machines are real, but the brand’s performance-driven styling technology is real, and ready for humans to experience for themselves.
