Hollywood Beauty Awards has named YSL Beauty its 2026 Brand of the Year.
The announcement arrives ahead of the black-tie dinner and ceremony held on Friday, April 10th, 2026 at the Taglyan Complex in Los Angeles. The evening will unfold under the theme “The Beauty of Spring ~ La Beauté du Printemps” a celebration of renewal, creativity, and artistry in bloom.
The award will be accepted on behalf of YSL Beauty by Silvia Galfo, President of L’Oréal Luxe USA.
Yves Saint Laurent didn’t follow trends, he subverted it. That same defiant spirit launched YSL Beauty, where beauty became an expression of audacity, edginess and the brand’s daring spirit.
The products that followed became icons in their own right. In makeup, Touche Éclat changed the way the world relates to light while Lash Clash Mascara, YSL Loveshine Lipstick, and Make Me Blush Powder Blush created iconic makeup looks for unapologetic beauty. In fragrance, Black Opium, LIBRE, and MYSLF each carved out their own universe in cultural authority and self-expression.
Today, YSL Beauty continues to push boundaries, set trends and create products that resonate with their audience through product innovation and disruptive campaigns all while embodying the audacious spirit of M. Saint Laurent.
