Mehdi Lisi has joined Symrise as Senior Vice President Global Fine Fragrance Creation, to lead and elevate Symrise’s global Fine Fragrance creation organization.
With more than 25 years of experience in Fine Fragrance creation within leading fragrance and flavor companies, Mehdi Lisi brings a broad perspective on global scent design, creation strategy and consumer insight. At Symrise, Mehdi Lisi is set to redefine the standards of excellence by accelerating digitalization and innovation in fragrance creation, inspiring and engaging the global community of perfumers, and anticipating new olfactive sources of inspiration across markets, and universes.
“We are pleased to welcome Mehdi Lisi to the Symrise Group and to further strengthen our Global Fine Fragrance division. With his experience across leading fragrance houses, Mehdi combines a rare combination of creative vision, strategic leadership and deep industry expertise. His international perspective and strong understanding of the creative and business dynamics of fine fragrance will be a tremendous asset for our teams,” says Julianne Pruett, Global President Fine Fragrance, Symrise.
“Mehdi Lisi brings more than two decades of experience across major fragrance houses and global beauty players with a holistic cross functional perspective that will be instrumental in driving our next phase of growth.” adds Ricardo Omori, Global President Fragrance Division, Symrise.
Lisi began his career in 2000 at L’Oréal as a Fragrance Development Manager before holding similar roles at DSM-Firmenich in Paris and IFF in New York, where he developed strong expertise in scent design, fragrance creation and consumer insight. In 2010, he expanded his international scope at IFF directing global account & business in North America and Europe, before joining DSM-Firmenich as Global Vice President Fine Fragrance Creation & Innovation. Most recently, he served as President Global Fine Fragrance at Mane, further deepening his expertise and vision of the global fragrance market.
