If you’ve ever picked up a Boy Brow or a Cloud Paint at one of Glossier’s sleek pink storefronts, you might want to check whether your local one is still going to be around.
The brand that turned dewy skin and minimalist packaging into a cultural moment has announced it will be shutting down nine of its twelve retail locations over the next two and a half years. When the dust settles, only three stores will remain—one in New York City, one in Los Angeles, and one in London. Everyone else is getting the axe, including shoppers in Atlanta, Boston, Brooklyn, Chicago, Dallas, Washington D.C., Las Vegas, Philadelphia, and Seattle.
At the center of the shakeup is new CEO Colin Walsh, who came on board in October 2025 and has wasted no time. He’s already cut roughly a third of the company’s staff and pulled the plug on products that were previously in the pipeline, according to Business of Fashion. The stores that are staying open are being transformed into experience-driven spaces built around events and community rather than straightforward selling. It turns out those three locations are pulling serious weight, generating 55 percent of total store revenue and bringing in 60 percent of new customers.
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For loyal fans worried about access, the brand’s products aren’t going anywhere. Sephora, Space NK, Mecca, and Amazon all carry Glossier, and that’s increasingly where the brand is planting its flag.The retreat from physical retail comes after a rough few years for the company. Business of Fashion says that Glossier hit a valuation of nearly $2 billion in 2021 before watching that number slide below $1 billion. Attempts to raise fresh capital and reported acquisition talks with LVMH in 2024 both came up empty.
This story was originally published by Parade on Apr 4, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
