The online platform’s Art Break feature helps users carve out regular moments of mindfulness, no matter where they are in their nutrition and weight loss journeys
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GLP-1s are more accessible than ever, with everyone from gyms and telehealth companies offering prescriptions to weight loss medication. Support ranges the gamut: some online platforms act as an insurance concierge and offer regular virtual check-ins with a health professional, while others provide seamless access through a self-led program.
Noom already stands out from the telehealth crowd with its behavioral therapy-driven approach to nutrition and weight loss. But how many other apps virtually transport users to museums like the NYC’s Metropolitan Museum of Art, Musee d’Orsay in Paris, or the National Gallery of Modern Art in New Delhi as part of their overall well-being?
Noom’s two-minute Art Break was created to help people carve out regular moments of mindfulness and encourage long-lasting habits, no matter where they are in their nutrition and weight loss journeys. Mental health is understood to play a large role in influencing motivation, behavior and emotions that affect decisions in eating and exercise (to name just a few), and Noom’s latest feature is yet another way that the company is innovating its well-being programs for lasting results beyond shedding pounds.
Available to everyone, Noom Art Break kicks things off with a Reflection of the Week, with prompts such as “If you let your true self shine, how would that change the world?” Users are then guided through 10 works of art related to the reflection: think self-portraits by Vincent Van Gogh and Alice Pike Barney, or landscapes by Claude Monet and Canaletto and other iconic paintings that help bring joy, reduce stress and spark inspiration.
Related: How Noom’s GLP-1 Programs Are Designed for Long-Term Health
According to Noom, studies have shown that art therapy can help lower anxiety and stress. Simply gazing upon art can activate several regions in the brain related to cognitive function, reward and emotion, and countries such as France and Switzerland are even partnering with art museums to help cancer and trauma patients manage stress and inspire positivity.
To share art therapy beyond users of its programs, Noom has released the core tools it used to develop Mindful Art Break to the public domain. It includes Noom’s art-scoring algorithm, which ranks images for responses of fascination, joy and other emotions; a detailed analysis of the company’s methodology and results from its studies; and the Art Research Tool (A.R.T.) that sorts works based on its AI scoring.
Noom Art Break joins other free features such as Brain Fuel articles on wellness (such as insights into how optimism affects longevity), Microhabits guidance (like how to successfully plan meals in advance), Quick Quizzes to help users better understand nutrition and more.
All users get access to Noom’s habit tracking features, such as logging steps, foods, weight, hydrating and body scans. The free microhabits also supplement the preventative health company’s weight management treatments, including Noom Med, which includes access to name-brand and generic GLP-1 prescription medications to those who clinically qualify; and Noom Weight, which offers psychology-based coaching, food logging and microhabits to support weight loss goals.
Under Noom Med, the company recently launched its Microdose GLP-1Rx Program, which starts at $79* per month for eligible users and includes compounded semaglutide alongside psychology-based nutrition, exercise and wellness coaching through the Noom app. The treatment uses smaller doses to ease users into GLP-1s and is designed to minimize reported side effects compared to its standard GLP-1Rx Program. Users can also add regular biomarker testing as part of the Proactive Health Microdose GLP-1 Rx Program to track and manage metabolic, hormonal and cardiovascular health.
Noom Med and Noom Weight users get access to exclusive workout videos, meditations and community groups for motivation and connection with others who share the same goals.
The telehealth company’s latest findings support the idea that boosting engagement among GLP-1 users can help them adopt long-term health habits – and set themselves up for success long after they’ve taken their first shot or pill. Noom found that users who interact with the app the most lost about 25% more weight (or an extra 8.3 pounds) at 40 weeks, and remained on medication for more than twice as long as the least-engaged group.
Learn more about all of Noom’s wellness offerings1, including Noom Weight and Noom Med, here.
*Disclaimer: Noom GLP-1Rx Program involves healthy diet, exercise and support. Individual results vary. Meds & personalization based on clinical need. Not reviewed by FDA for safety, efficacy, or quality. No affiliation with Novo Nordisk Inc., the only US source of FDA-approved semaglutide. Not available in all 50 US states. Initial 3-week subscription and 4 weeks of medication for Microdose GLP-1Rx Program from $79 plus tax and $199 per month plus tax for a 12-week subscription thereafter. Final pricing depends on program selection.
