Storyboard18 presents FAST FIVE
We bring you top five news updates from the world of advertising, marketing, and business of brands.
TRAI begins consultation on FAST TV and app-based channel distribution
The Telecom Regulatory Authority of India (TRAI) on April 6, 2026 released a consultation paper proposing a regulatory framework for Application-based Linear Television Distribution (ALTD) services, including Free Ad-Supported Streaming Television (FAST) services.
The move follows a reference from the Ministry of Information and Broadcasting, which had asked TRAI to examine the growing role of FAST services and suggest a framework to ensure parity, content accountability, and consumer protection under the TRAI Act, 1997.
ASCI flags over 500 beauty, personal care brands for ad norm breaches; Honasa, L’Oréal, Nykaa dominate list
India’s fast-growing beauty and personal care market is coming under sharper regulatory scrutiny as widespread lapses in advertising practices expose deeper fault lines in the industry’s reliance on influencer-led promotions. More than 500 brands were found to have violated advertising norms between 2025 and January 2026, according to the Advertising Standards Council of India. The breaches span exaggerated product claims, misleading use of words such as “natural” and “Ayurvedic”, and most notably, the failure to clearly disclose paid partnerships with influencers.
“Many of these cases involved exaggerated or inadequately substantiated claims related to skin benefits, fairness, anti-ageing, or treatment-like results. Influencer-led promotions are another key area of concern,” Manisha Kapoor, CEO & Secretary General, ASCI said.
Amul achieves Rs 1 lakh crore turnover milestone in FY26
The Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) said the Amul brand’s total turnover crossed the ₹1 lakh crore mark in the financial year 2025–26, reflecting an 11% increase from ₹90,000 crore in 2024–25.
The federation also reported its own sales turnover at ₹73,450 crore, up 11.4% from ₹65,911 crore in the previous financial year, positioning it as the largest fast-moving consumer goods organisation in India. The growth was driven by an extensive product range of over 1,200 packs, a wide distribution network, and continued adaptation to changing consumer demand.
Nykaa eyes majority stake in Deepika Padukone’s 82°E as brand reports 30% revenue decline in FY25
Nykaa is in discussions to acquire a majority stake in actor Deepika Padukone’s skincare brand 82°E, as the beauty and fashion retailer looks to strengthen its “House of Nykaa” portfolio, as per a report by The Economic Times.
The proposed transaction comes at a time when 82°E has reported a decline in financial performance. The direct-to-consumer skincare brand saw its revenue fall 30 per cent year-on-year to Rs 14.7 crore in FY25, while posting a loss of Rs 12.26 crore, according to regulatory filings.
CBC extends technical bid deadline for digital media agencies by three weeks
The information and broadcasting ministry has extended a deadline in its ongoing effort to expand the government’s digital advertising machinery. The Central Bureau of Communication (CBC) said it would extend the last date for submission of technical bids for the empanelment of media agencies offering digital advertising services by three weeks, moving the deadline from April 2 to April 23, 2026.
The empanelment process sits within a broader recalibration of how the Indian government communicates with its citizens. In March, the CBC opened a fresh technical empanelment window for social media agencies, inviting firms capable of planning and executing campaigns across platforms such as Facebook, Instagram and YouTube.
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First Published on April 6, 2026, 23:06:28 IST
