Crunch Fitness is opening a new location called Crunch Coeur d’Alene in Idaho — a 30,000-square-foot facility with a five-million-dollar build-out that will feature the brand’s innovative Crunch 3.0 design.

Crunch Fitness’s Crunch 3.0 design concept “combines modern aesthetics with enhanced functionality to deliver an upgraded fitness experience.” The facility will deliver expanded strength and functional training areas, top-quality cardio equipment, Olympic lifting platforms, a dedicated group fitness studio, hot yoga, Pilates, athletic training, Ride cycling classes, a Functional HIITZone with indoor turf, TRX classes, a Relax and Recover area with tanning, HydroMassage beds, red light therapy and cryotherapy, a stretching zone, Kids Crunch babysitting, and full-service locker rooms with showers and a sauna.

All in all, the Crunch 3.0 design is intended to make serious exercise feel more restorative and less intimidating.

Image Credit: Crunch Fitness