R.A.D., a performance footwear brand that emerged from the CrossFit community, has released its fourth collaborative shoe with seven-time CrossFit Games competitor Danielle Brandon. The limited-edition version of the R.A.D. ONE V2 features the athlete’s signature pink colorway, a sparkly sole, a hot pink midsole, and embossed branding of her personal logo.
The launch of the R.A.D. ONE V2 silhouette is accompanied by an animated short film that transforms the CrossFit competitor athlete into a comic book-style superhero. The marketing draws visual inspiration from 1980s action cartoons to emphasize speed, power, and strength.
The fact that Danielle Brandon’s previous collaborations with the brand have sold out within minutes suggests a genuine demand for products that allow wearers to feel both capable and confident during workouts.
Image Credit: R.A.D.
