On April 1st, Exercere celebrates its fifth anniversary. It is a remarkable feat that a brand, in such a short span, has carved out such a significant presence in the world of activewear, particularly within the Scandinavian market. Now, the brand is expanding its reach, extending its respected influence into the realm of physical fitness.
Speaking to founders Laura Palm and Emilie Kruse, mere weeks before their milestone, it is a brilliantly sunny day in Copenhagen, matching their bright disposition. “It’s crazy to finally be here,” says Palm. The “here” she refers to is the brand’s new HQ and fitness space, recently unveiled in the heart of the Danish capital. “It’s been a dream of ours from the beginning to have a space in Copenhagen.”
