Shoot 360, in partnership with LA Fitness, has launched a pilot program that equips select basketball courts across six gyms in California, Oregon, and Washington with the former brand’s proprietary technology. This promises to transform ordinary playing areas into data-driven, gamified training and competition environments.
The Shoot 360 x LA Fitness collaborations effectively bring professional-grade, NBA-calibre feedback to amateur athletes. Players using the Shoot 360 system receive real-time analytics on shooting arc, depth, alignment, passing velocity, accuracy, reaction time, and decision making. For casual players who enjoy pickup games but struggle to identify specific weaknesses, the instant machine vision feedback removes guesswork and offers a clear path to measurable improvement. In this sense, it is similar to a personal coach on every shot.
The partnership also lowers barriers to entry, since LA Fitness members can access this technology within their existing club memberships.
Image Credit: Shoot 360 x LA Fitness
