Sold-out event held at Orange County Convention Center
ORLANDO, Fla. – Call it the Super Bowl of beauty.
News 6 is heading inside Ulta Beauty World at the Orange County Convention Center, and we’re taking you with us.
Getting a ticket to Thursday’s immersive beauty convention was no easy feat. Back in January, more than 3 million people entered an online queue for just 3,000 tickets. They all sold out in 71 minutes.
Each $160 ticket comes with a highly coveted swag bag reportedly loaded with $2,000 worth of products — making the event as much about the haul as the experience itself.
News 6 anchor Lisa Bell will take viewers inside the event, showcasing everything Ulta Beauty World has to offer.
Follow News 6 for everything you need to know about what’s happening inside.
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Copyright 2026 by WKMG ClickOrlando – All rights reserved.
About the AuthorHaley Coomes headshotHaley Coomes
Haley is a digital content producer for ClickOrlando.com and first started as a News 6 producer in October 2014. She’s a graduate of Indiana University with a Bachelors of Arts degree in journalism. She specializes in theme parks and lifestyle writing.
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