Kourtney Kardashian has spoken about her daily olive oil shot routine on her lifestyle site Poosh.(Getty Images/Today Show)
Olive oil used to live squarely in the kitchen — drizzled over salads, poured onto grilled fish, maybe dipped into with bread. Now, it’s being treated more like a supplement.
Somewhere along the way, taking it as a shot — first thing in the morning, on an empty stomach — became a thing. And not in a fringe, wellness-insider way. In a very visible, very mainstream one.
Gwyneth Paltrow has long been associated with olive oil as part of her broader wellness routine. Jennifer Lopez is often cited for her reliance on healthy fats for skin and longevity. But it’s Kourtney Kardashian who’s been the most direct about actually taking it straight.
On her platform Poosh, Kardashian has said she drinks a tablespoon first thing in the morning, on an empty stomach — part of a routine she ties to digestion and gut health. It’s a small detail, but one that’s taken on a life of its own online.
Ryan Seacrest attends “Brunello: The Gracious Visionary” New York gala screening at the David Koch Theatre at Lincoln Center on April 14, 2026 in New York City. (Photo by Raymond Hall/GC Images)
From there, the internet did what it does. The tablespoon turned into a shot. The routine turned into content. Wellness founders, models, and TikTok regulars started downing it on camera, turning something simple into something performative. Even Ryan Seacrest has been loosely linked to the habit, as the idea of taking olive oil like a daily supplement moves well beyond niche wellness circles.
The pitch is simple: a tablespoon (or more), taken daily, for better digestion, clearer skin, improved energy.
It sounds like a lot, but the logic isn’t new.
Jennifer Lopez has long credited olive oil as part of her beauty routine (seen here at “An Unforgettable Evening” benefiting the Women’s Cancer Research Fund held at the Beverly Wilshire Hotel on March 11, 2026 in Beverly Hills, California. (Photo by Michael Buckner/Variety via Getty Images)
Extra virgin olive oil has long been a cornerstone of the Mediterranean diet, consistently linked to lower rates of heart disease, inflammation, and cognitive decline. What’s changed is the delivery. Instead of incorporating it into meals, people are isolating it — treating it like something more targeted.
According to cardiologist and nutrition expert Dr. Steven Gundry, the appeal comes down to polyphenols — plant compounds that act as antioxidants and are believed to support heart health, reduce inflammation, and even improve gut function.
“Polyphenols are powerful plant compounds that support a healthy gut, brain, heart, and more,” Gundry says. “My Polyphenol olive oil is different because it is sourced from Moroccan olives and contains 30x more hydroxytyrosol polyphenols than most olive oils. It can be drizzled over your salad or used for baking, but I suggest drinking a 2 oz. shot of it first thing in the morning, to start your day feeling energized, strong, and focused.”
There is some real backing here. Olive oil has been shown to help regulate cholesterol by increasing HDL (the “good” cholesterol) and reducing LDL oxidation, a key factor in heart disease.
But the ritual itself — the straight shot — is where things get less clear.
Nutritionally, there’s no meaningful difference between taking olive oil on its own versus incorporating it into food. Your body processes it the same way. Some experts argue it may actually be more useful alongside meals, where it helps absorb fat-soluble vitamins.
What does matter is quality.
The oils showing up in this space tend to be high-polyphenol, cold-pressed, and sourced more like wine than pantry staple. Brands are leaning into that — positioning olive oil as both a luxury product and a daily ritual.
This isn’t a cure-all. It’s not replacing a balanced diet. But it’s an easy add — quick, low-effort, and easy to repeat.
Shop the Trend: The Olive Oils Defining the Moment
Flamingo Estate Heritage Extra Virgin Olive Oil
Flamingo Estate Heritage Extra Virgin Olive Oil, $48. SHOP NOW
The bottle that made olive oil feel like a lifestyle object. Harvested from centuries-old California trees, it’s bold, peppery, and deeply flavorful — but it’s the branding and ritual aspect that elevated it beyond the kitchen.
Zimms Organic Extra Virgin Olive Oil
Zimms Organic Heal+ Shots 30 Day Supply, $81. SHOP NOW
Built for the wellness set, Zimms leans into high-polyphenol content with a pre-packaged shot option— making it super simple for a daily routine. Intentionally sharp and peppery, it’s designed to be taken straight.
Zoefull Wild Olive Oil
Zoefull Wild Greek Olive Oil, $149. SHOP NOW
The Instagram-famous bottle you might already be getting served ads for, Zoefull is sourced from wild Greek olives and cold-pressed, making it exceptionally high in polyphenols. Zoefull positions olive oil as a supplement — complete with a sculptural, apothecary-style design that practically begs to be displayed.
Brightland Alive Extra Virgin Olive Oil
Brightland Awake Extra Virgin Olive Oil, $38. shop now
The original “pantry, but make it chic” brand. Cold-pressed in California with a smooth, grassy profile, it’s the most versatile of the group — equally suited for cooking and finishing.
Kosterina EVOO Shot
Kosterina EVOO Shot; $95. shop now
A Greek, Koroneiki-based oil that balances wellness and everyday use. Smooth with a signature peppery finish, it delivers antioxidant benefits while remaining easy to incorporate into daily cooking.