May 6, 2026 – The Tolan Group (TTG) has placed Bill Morrison as the new CFO of Defining Wellness Centers in Jackson, MS. “Bill has spent his career helping healthcare organizations grow with discipline and clarity,” said Drew Rothermel, CEO of Defining Wellness Centers. “We’re entering an important phase of growth, and his experience building financial infrastructure and supporting strategic expansion will be incredibly valuable. Just as importantly, Bill understands the responsibility that comes with building healthcare organizations that serve patients and families. We’re excited to welcome him to the team.”
Mr. Morrison joins Defining Wellness at a time of continued expansion for the organization as it strengthens its leadership team and operational infrastructure to support long-term growth and evaluate additional opportunities to expand access to high-quality behavioral healthcare.
Mr. Morrison brings more than 25 years of experience helping scale healthcare and behavioral health companies and will oversee the company’s financial strategy during a period of continued growth backed by Atlanta-based growth equity firm Fulcrum Equity Partners.
Most recently, Mr. Morrison served as CFO at Brave Health, a venture-backed virtual behavioral health provider focused on serving Medicaid populations. During his tenure, he helped grow annual recurring revenue from approximately $17 million to $40 million, reduced cash burn by 50 percent, and led the company’s successful $20 million Series C equity and debt financing.
Earlier in his career, Mr. Morrison served as senior vice president of strategy and corporate development at Accolade, where he led strategic initiatives and sourced and executed more than $1 billion in mergers and acquisitions. He also continues to serve as a board advisor for Sero Mental Health and Constellation Behavioral Health, where he was previously founder and CEO.
“I’m excited to join Defining Wellness at such an important stage in the company’s growth,” Mr. Morrison said. “The organization has built a strong reputation for delivering high-quality behavioral healthcare while maintaining a deeply patient-centered approach. I look forward to working with Drew and the leadership team to help support the company’s continued expansion and long-term impact.”
Defining Wellness Centers is a behavioral health provider dedicated to helping individuals and families overcome substance use and co-occurring mental health disorders. Through evidence-based treatment, experienced clinical leadership, and a patient-centered philosophy, Defining Wellness delivers comprehensive care designed to support lasting recovery.
The Tolan Group is a Hunt Scanlon Top 50 healthcare and life sciences executive search firm. It provides recruiting services for clients and candidates serving the private equity market, focused on placing leadership for healthcare services, healthcare technology, and behavioral health.
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Tim Tolan is founder, chairman, and managing partner of the firm. He is an experienced healthcare executive leading a healthcare-centric executive search and contract staffing firm serving healthcare services, healthcare tech, long-term care, and behavioral health. Mr. Tolan has multiple decades of experience in both privately held and publicly traded companies in a variety of leadership roles. He has deep PE expertise in placing executive leadership into portfolio companies across the healthcare sector.
Ascension Living Search
The Tolan Group also recently recruited Barbara Graham as senior director of revenue cycle at Ascension Living. She brings more than three decades of experience leading revenue cycle transformation across hospitals, physician groups, and specialty care organizations.
How The Tolan Group is Leveraging Leadership for Behavioral Health’s Next Growth Phase
Behavioral health is gaining momentum as demand accelerates, investment activity intensifies, and care delivery models continue to evolve. Tim Tolan—founder, chairman, and managing partner of The Tolan Group—recently sat down with Hunt Scanlon Media to discuss how these forces are reshaping the sector and elevating the importance of experienced leadership. The conversation explores market dynamics, accelerating interest from mid-market private equity, and the executive capabilities required to support scale, governance, and long-term performance.
Most recently, Ms. Graham served as vice president of operations at Medusind, where she directed global revenue cycle operations and led enterprise-wide initiatives to improve collections, reduce A/R days, and enhance compliance performance. Earlier in her career, she founded two successful RCM companies that were acquired by national industry leaders, reflecting her entrepreneurial leadership and ability to scale sustainable revenue infrastructures.
Ascension Living is one of the largest non-profit senior living providers in the United States, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation services across multiple communities nationwide. As part of the Ascension health ministry, the organization is dedicated to delivering compassionate, high-quality care while ensuring operational integrity and financial sustainability.
Related: The Tolan Group Fills Senior Positions for Holding Hands, Duly Health and Care, and Anodyne
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media