Just over a year after selling the Kayali brand to its co-founder Mona Kattan and investment firm General Atlantic, Huda Beauty is making its return to the fragrance world.
Dubai-based beauty brand, co-founded in 2013 by sisters Huda, Mona and Alya Kattan, is launching Easy Bake Intense Eau de Parfum, created with master perfumer Hamid Merati-Kashani (dsm-firmenich) after over 100 iterations.
Available in 50 and 10 ml sizes, Easy Bake Intense opens with juicy wild cherry, melts into white florals, cinnamon bark, and creamy caramel milk, and settles into a warm vanilla bourbon base. It delivers a rich, noticeable trail with a warm gourmand signature that lingers beautifully.
“Fragrance is the final step of feeling fully glamorous, it’s what brings everything together and makes you feel completely irresistible and powerful,” said Huda Kattan. “I wanted Easy Bake fragrance to feel rich, sexy, and intense. Because when it’s truly you, it’s never too much.”
To celebrate this new addition to its portfolio, the brand will host a major launch event in London.
Initially known for her makeup, Huda Beauty designed this fragrance “to be the final step” in a glam routine. This launch should also enable the brand to capitalize on the global surge of enthusiasm for Middle Eastern perfumes.