BOLINGBROOK, Ill. — Ulta Beauty is partnering with Uber Eats for delivery of online orders. The nation’s largest specialty beauty retailer announced announced this week the addition of more than 1,500 Ulta Beauty stores to the Uber Eats marketplace.
“At Ulta Beauty, we’re focused on creating seamless, flexible ways for our guests to discover and shop the brands they love – whenever and wherever they need them,” Jodi Williams, vice president of ecommerce at Ulta Beauty, said in a May 7 press release. “Partnering with Uber Eats allows us to extend our omnichannel experience, bringing our differentiated assortment of beauty and wellness products directly to our guests’ doors with speed and convenience – whether they’re planning ahead or need something in the moment.”
Ulta Beauty has also forged delivery partnerships with Instacart and DoorDash.
By adding Ulta Beauty’s nationwide footprint, Uber Eats is strengthening its marketplace with greater selection and accessibility for customers. The partnership reflects Uber Eats’ momentum in expanding beyond food delivery into everyday retail categories, the San Francisco-based company said in the press release.
“Our partnership with Ulta Beauty makes it easier for customers to discover and shop a wide range of beauty products, all delivered directly to their door,” said Hashim Amin, head of grocery and retail for Uber in North America.
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