Far beyond fashion alone, denim is increasingly shaping the broader visual and lifestyle landscape, reflecting a shift toward a more relaxed and accessible vision of luxury anchored in everyday life. In perfumery, the trend is taking shape through branded luggage and travel accessories, extending fragrance houses’ fashion universe while lending their image a more contemporary edge.
For Jean Paul Gaultier — long associated with denim as a signature material — Pure Trade has developed a coordinated trio comprising a pouch, wallet and coin purse. Made from cotton denim, the pieces are finished with natural-tone trims, contrasting saddle stitching and a stitched textile label embroidered with the Gaultier Parfums signature.
For Lanvin, Pure Trade has developed a handbag paired with a spray case. Made from water-repellent denim enhanced with an EVA coating, the set is distinguished by a zip fastening, satin seams and bows, and matte RPET cotton-effect handles, designed for both hand and shoulder carry.
As a trusted partner to leading luxury cosmetics and fragrance brands, Pure Trade has been creating high-end primary and secondary packaging, travel accessories, promotional items, and textile and spa products for some thirty years.