Supplements ride the next wave of brain health – digital magazine

Lighten the mental load and supercharge your mind. That’s the essence of modern brain health science. Ingredients such as omega-3s, creatine, magnesium threonate and more can be maximized with optimal dosages and stacked for concentrated impact to fuel cognitive performance and mental clarity. Growing evidence suggests that ingredients like these can also support emotional resilience, restful sleep and stress management.  

Actionable, science-based strategies that create a sharper, calmer, more resilient mind are within reach, and backed by modern clinical research. And brain health isn’t just for aging adults anymore. Now, biohackers, athletes and professionals are optimizing their minds daily — and using cutting-edge ingredients to help them do it, from lion’s mane mushrooms to postbiotics.

Whether addressing brain health, mental load or cognitive function, leading formulators are learning to target multiple physiological pathways simultaneously. Get all the details on a more sophisticated, integrated approach to mental and cognitive wellness when you download this free, comprehensive magazine focused on brain health. The articles include:

Viewpoint: Riding the brain health wave

Cognitive health is no longer just for aging populations worried about memory loss. Christine Kapperman submits that today the category is multidimensional, multigenerational and puts the brain at the center of total body wellness.

Mind matters: A formulator’s guide to evidence-based cognitive ingredients

With countless ingredients flooding the market, which ones targeting brain health actually deliver on their promises? Sara Lovelady introduces the “Super Seven” cognitive ingredients based on clinical research, optimal dosages and formulation strategies needed to create winning cognitive supplements.

The mental load: Moving beyond cognitive health to stress, mood, sleep and emotional resilience

The invisible burden of managing life’s endless demands is reshaping the supplement industry, Lauren Clardy writes. She describes a chronic state of cognitive and emotional overwhelm that disproportionately affects women — which is driving a fundamental shift in how formulators can approach mental wellness.

Examples of brain health takeaways for your business include:

Animal-based omega-3 fatty acids such as fish and krill oils still dominate the brain health category, capturing about 22% market share in 2024, according to Nutrition Business Journal.

The best-supported cognitive benefit of ginkgo is improved short-term memory and recall — in both healthy adults and those with neurodegenerative disease.

Since 2020, magnesium sales have grown at an average rate of about 9% annually, according to NBJ.

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