Even among women, who generally report much higher awareness of the category, active usage levels remain modest. While 56% of women are aware of LED light therapy devices, only 4% say they use them. Similarly, 55% of women know of IPL hair removal devices, but just 6% report usage.
Sarika Rana, Head of Consumer Insights UK at YouGov said, “The findings suggest that beauty tech has moved beyond discovery into familiarity, but not yet into habit. Despite strong awareness, especially in established categories like laser hair removal and LED therapy, adoption remains limited.
The real opportunity now lies in bridging the gap between curiosity and everyday use, by giving consumers a clear, compelling reason to make these tools part of their regular routines, rather than one-off experimentation.”