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BEAUTY

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Inside the new era of long-wear makeup

When Hannah Campbell posts a makeup review, her 492,000 TikTok followers have questions. Campbell is prepared for these questions — in fact, she mostly addresses them preemptively in her signature wear-test videos, in which she checks in throughout the day…

The Death of Girlhood: What Beauty Must Do Next

Key Takeaways:  Teenage girlhood is collapsing under algorithmic acceleration, rising misogyny, and mental health crises.A new generation of beauty brands is embedding mental health literacy into product strategy, community architecture, and long-term funding.Legacy beauty brands must operationalize mental health literacy…