TV drama regulators in China have taken aim at beauty-obsessed and traffic-driven programming in the industry, with a call for more “quality” storytelling. The National Radio and Television Administration’s drama department sent out the call on Thursday as it brought…
Key Takeaways: Beauty brands embraced experiential marketing by transforming launches into interactive cultural moments designed for social media virality.Celebrity partnerships were used to anchor storytelling.Pop culture crossovers strengthened brand relevance through entertainment. Beauty marketing is increasingly blurring the lines between…
Paul Rudd unveils secret to ageless beauty Paul Rudd has finally opened up about the secret to his healthy skin and routine after endless memes circulated that internet about his youthful looks. The star is most famous for his leading…
Ask your best friend, your sibling, or any manicure-loyal person on TikTok—a nail appointment on the calendar is something beauty lovers count down the minutes to. There’s endless discourse about which trends reign supreme at any given moment (cat-eye polish,…
e.l.f. Beauty (ELF) has been in the spotlight after launching “Vanity Vandals,” a true crime-inspired mockumentary supported by limited-edition bundles, Roblox and Twitch tie ins, and a broader entertainment focused marketing push. See our latest analysis for e.l.f. Beauty. The…
A lot of people don’t know this, but as well as being a beauty editor, I’m also a fully qualified makeup artist. I trained long before getting into my current career, and I still do all of my friends’ and…
