Amika is expanding its horizons — or, as chief marketing officer Nilofer Vahora puts it, its “share of shower.” The Brooklyn-based hair care brand is expanding into body care with a three-piece collection that includes a body wash, whipped body…
Amika is expanding its horizons — or, as chief marketing officer Nilofer Vahora puts it, its “share of shower.” The Brooklyn-based hair care brand is expanding into body care with a three-piece collection that includes a body wash, whipped body…
As consumers increasingly associate the sensory qualities of food — from comfort to indulgent surprise — with personal well-being and pleasure, the beauty industry is turning to food-inspired aesthetics as a powerful source of inspiration. Packaging designed to stir emotion…
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