According to IMARC Group’s latest research publication, GCC cosmetics market size was valued at USD 8.50 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 14.40 Billion by 2033, exhibiting a CAGR of 6.0% from 2025-2033. …
It’s January, and we’ve not only welcomed in a brand new year, but we’re kickstarting 2026 by also saying hello to an all-new beauty box from Boots – and it boasts a pretty impressive lineup. After covering all the best…
One of the OG Japanese mascaras is the Dejavu Fiberwig, and for good reason. This is pretty much your all-rounder mascara. It features a bigger brush that gives both volume and length and makes application easier for first-time users. This…
For years I’ve been on a mission to find a haircare routine that banishes my greasy strands and requires less hair washing each week, however all that changed when I was introduced to a certain scalp exfoliator. As someone with…
When I think of the best nail polishes, Manucurist is always one of the first brands that comes to mind. Known for its eco-conscious formulas and chic, contemporary shades, the French brand has quickly become a favourite among professional manicurists…
Few makeup products make it from our Who What Wear UK beauty cupboard to my makeup bag. As a beauty editor who tests new beauty products for a living, it’s only the very best makeup products that earn a permanent…
