If 2024 was about actives and 2025 was about restraint, 2026 is shaping up to be about systems. Not single hero ingredients. Not viral compounds with unpronounceable names. But formulations that behave intelligently over time — responding to stress, environment,…
It stands to reason that if you have dry hair, one of the most important things you can do for it is use the right shampoo. Not only is cleansing the foundational step in our haircare routines—helping prep our hair…
From technology and product innovations to business and market expansion, K-beauty remains a non-negligible part of the global cosmetics industry. Founder of skin care brand Jelly Ko and consultancy firm STYLESTORY, discussed the key areas that are expected to shape…
Beauty trends come and go like lightning in the TikTok era—and most aren’t worth more than a cursory swipe, ranging from a little bit kooky (the morning shed) to downright scary (heatstroke makeup?!). So where to turn if you want…
17 items in this article17 items on sale! Photo-Illustration: The Strategist; Photos: Retailers Even though the holiday gifting season has passed, there are still plenty of excellent deals across the internet. The beauty sales in particular are quite good right…
Mirror, mirror on the wall–who’s the fastest of them all? The delivery rider bringing the new anti-aging serum to your door in less than 10 minutes, way ahead of the product claiming overnight miracles. Beauty and personal care (BPC) has…
