Join the brand strategy newsletter: mail.hyperstudios.us In this video we discuss wellness and athletic brands, their claims, and the nature of modern wellness marketing. TikTok: http://tiktok.com/@orenmeetsworld Twitter: http://twitter.com/orenmeetsworld Instagram: http://instagram.com/orenmeetsworld About Me: https://orenjohn.com/ For Brand Partnerships: oren@delucamediagroup.com