Even if your body is still digesting your Thanksgiving meal, that holiday is over and we have officially entered the Black Friday zone. I’ll level with you—it’s overwhelming but I have been researching and preparing this list for weeks now. So, I present to you: the 74 best Black Friday beauty deals across the entirety of the internet.
I know, I’m tooting my own horn, but this list is exceptional. First, as mentioned, I’ve spent weeks ensuring this is the only cosmetics shopping cheat sheet you need. Second, I am an editor with a decade of experience in the beauty industry and test products prolifically.
I’m also going to give you the scoop on what you can skip purchasing this Black Friday. First—many retailers (most notably Amazon) will indicate if a product has been discontinued, you can also sometimes tell if the product is only found in the clearance section. Second—prioritize discounts that have a bonus gift with purchase (GWP) rather than a full price product accompanied by a GWP.
With all that said, below, you’ll find some of my go-tos like Tower28’s SOS Spray and Make Up For Ever’s skin tint, at the most affordable end of the spectrum, Rimmel’s $3 Liquid Mousse Foundation, and at its opposite end, Dyson’s $400 Airwrap Hair Styler.
Best Black Friday Beauty Deals Overall
Distilling the internet and all its beauty products into a list of 74 was difficult enough, then picking out the absolute best? Oof, I have suffered for the sake of your shopping experience. Make the most of the season by snagging Martha Stewart’s luxe, go-to Japanese eye cream that is finally on sale, the Medicube firming moisturizer Meghan Markle and thousands of shoppers love, and the LED hairbrush that dermatologists say helps hair growth.
Medicube Collagen Jelly Cream Firming Moisturizer
Amazon
Best Under-$20 Beauty Deals
Whether you’re on a budget, shopping for stocking stuffers, or looking for the best bang for your buck, these products are now under $20. TirTir makes some of the only drugstore-priced foundations I live for, Briogeo’s density shampoo will give you Rapunzel-like hair, and every purse or pocket should be outfitted with a tube of Aquaphor.
8,000+ People Just Bought This: Nivea Nourishing Hydration Skin Firming Body Lotion, $8 (Originally $10); amazon.com
Will Have You Embracing Your Bare Nails: Dermelect Makeover Ridge Filler Nail Concealer, $15 (Originally $20); dermelect.com
Neogen Green Tea Real Fresh Foam Cleanser, $17 (Originally $22); sokoglam.com
Refy Lip Blur Lip Liner, $19 (Originally $24); sephora.com
TirTir Mask Fit Red Cushion Foundation, $18 (Originally $25); amazon.com
Briogeo Destined For Density Caffeine + Biotin Peptide Shampoo, $19 (Originally $32); amazon.com
Put One in Every Purse and Pocket This Winter: Aquaphor Lip Repair Ointment 2-Pack, $6 (Originally $8); amazon.com
A Foolproof Icon: Glossier Boy Brow Grooming Pomade, $17 (Originally $22); glossier.com
Restock Your Morning Shed: Skin Gym Mouth Tape 30-Pack, $15 (Originally $20); skingymco.com
14,900+ Five-Star Ratings: Rimmel London Stay Matte Liquid Mousse Foundation, $3 (Originally $6); amazon.com
Dermelect Makeover Ridge Filler Nail Concealer
Dermelect
If the concept of a nail concealer is new to you, the gist is that it’s somewhere between a nail treatment, a tinted serum, and a sheer nail polish. Dermelect’s keratin-rich formula is the gold standard, and it’s the cheapest it’s been all year.
It provides instant and long-term benefits—as a regular user, I can tell you that as soon as the pearly pink paint dries, the ridges on my nails are smoothed out and my nails look hydrated and glossy, with their yellow discoloration neutralized. The long(er)-term benefits are noticeable even when I take it off: My nails are thicker, stronger, and smoother.
Briogeo Destined For Density Caffeine + Biotin Peptide Shampoo
Amazon
Everyone wants longer, thicker, fuller hair, and will do almost anything to get it. Thankfully, you don’t have to; you just need a good shampoo like Briogeo’s, which is on very rare sale. Caffeine, biotin, peptides, and CoQ10 work in tandem to improve scalp circulation, increase follicle count, and enhance the strength of strands from the root out.
Best Amazon Beauty Deals
If you wanted to, you could get most, if not all, of your Black Friday shopping done on Amazon. (But! Variety is the spice of life.) There are many Amazon products sprinkled throughout this story, but the following nine finds are the best beauty products and deals from the retailer period. Restock favorites like Cosrx’s snail mucin and Laneige’s lip mask, or try something new like Eucerin’s foundation-replacing tinted SPF and my go-to dry hair mask.
Dazzle Dry Mini Kit 4 Step Manicure System
Amazon
Gel nail polishes and their potentially harmful side effects are out, and non-toxic nail polishes that last nearly as long are in. In the latter category, you’ll find Dazzle Dry’s manicure kit, which I was turned onto by Fran Drescher. She called the four-step system “state of the art,” and added that it “lasts for weeks, comes off with regular nail polish remover, and [makes] my nails stronger.”
Kiehl’s Ultra Facial Cream Moisturizer
Amazon
If your winter skin is crying out for moisture, this is the answer. It’s formulated with a high concentration of squalane—one of the most hydrating, plumping, and wrinkle-smoothing ingredients you could ask for. There are also ceramides and proteins that strengthen the skin barrier—this means that your epidermis will better retain the rich moisturizer you’re feeding it.
The Beauty Deals in My Cart
A giant perk of being a beauty editor is that I get to try more beauty products than Sephora stocks. During big sales, I’m not looking to experiment further, but to stock up on things that I know, love, and am continuously finishing. For instance, I could always use more of Nail Reformation’s press-ons (they’re the gold standard), U Beauty’s retinol serum is my desert island product, and Merit’s face wash eliminates the need for two cleansers.
Tower28 SOS Rescue Hypochlorous Acid Spray
Tower 28
I go through this stuff like water, so I am especially tuned into discounts on it because I am always in need of a refill. It’s like a reset for your skin, the closest you’ll get to the fresh feeling of washing your face without all the hassle or interruption to your makeup. It’s the Hailey Bieber-used key to smooth, soothed, and radiant skin, despite whatever your day or the environment throws at you.
A refresher on the product’s only ingredient: Hypochlorous acid quickly reduces inflammation and redness. And over time, it also cleans out pores, leading to a smoother, less congested complexion. Additionally, it sanitizes skin from things like bacteria and pollution that can cause breakouts.
Cyklar In-Shower Body Oil Balm
Cyklar
For months, Cyklar felt like an industry secret. My fellow editors and I couldn’t stop raving about its body care products, and then came its big break: its body care set was just named as one of Oprah’s Favorite Things. My favorite of its small curation is the In-Shower Body Oil Balm. It’s a thick balm that’s still malleable enough that it can come out of a squeeze tube. You apply it on your wet skin after your shower, but before toweling off—it immediately cocoons your skin in a layer of long-lasting moisture that undoes all of winter’s harshness.
Best Skin Care Deals
Skin care is the hardest beauty category to navigate, whether there’s doorbuster sales or not. As such I’ve tried to stick to the tried and true. A couple of Martha Stewart’s luxe go-tos are on rare sale as are an Amal Clooney-used anti-aging kit and K-beauty retinol creams.
Sungboon Editor Deep Collagen Retinol Power Boosting Cream, $22 (Originally $32); ulta.com
SkinMedica Neck Correct Neck and Décolleté Cream, $101 (Originally $135); dermstore.com and skinmedica.com
True Botanicals Chebula Active Serum, $80 (Originally $90); truebotanicals.com
Hanskin Pore Cleansing Oil, $19 with code CYBER30 (Originally $27); sokoglam.com
Sulwhashoo First Care Activating Anti-Aging Serum, $71 (Originally $89); us.sulwhashoo.com
It’s Reese Witherspoon-Used: Allies of Skin Peptides & Antioxidants Advanced Firming Daily Treatment, $39 (Originally $55); dermstore.com and amazon.com
Marie Veronique Multi Retinol Night Emulsion, $108 (Originally $135); credobeauty.com
Martha Stewart’s a Fan: Sisley Paris Black Rose Precious Face Oil, $225 (Originally $300); dermstore.com
Also in Martha’s Routine: Clé de Peau Beauté Eye Contour Cream Supreme, $104 (Originally $130); cledepeaubeaute.com
Double Discount (47% Off) on Amal Clooney’s Go-To Skin Care: Charlotte Tilbury Iconic Magic Skin Duo, $79 (Originally $150); charlottetilbury.com
Charlotte Tilbury Iconic Magic Skin Duo
Charlotte Tilbury
Charlotte Tilbury’s products are known for being top-notch and first-class, but they are not known for being super affordable or on sale. You can temporarily throw those latter out the window because this duo of Amal Clooney-used skin care products was already discounted, but it’s now a further 47 percent off—the steepest discount on the brand that I’ve ever seen.
It comes with the Magic Serum Crystal Elixir; benefits include wrinkle smoothing, fine line plumping, and pore minimizing. The other part of the duo is the iconic Magic Cream Moisturizer, a rich moisturizer that always leaves skin supple and dewy but never oily.
SkinMedica Neck Correct Neck and Décolleté Cream
Skinmedica
ICYMI: Allergan, the makers of Botox, have a skin care brand, SkinMedica. It’s a collection of luxe face and body products that bring the same cutting-edge science of the brand’s injectables to topical care. The Neck Correct Cream is a standout—it reduces wrinkles and tech-neck lines. It also tightens sagging skin, firms it, and restores elasticity. It works so well that a shopper said it “noticeably tightens up…[their] turkey wattle neck.”
Best Hair Care Deals
If your goals are growth and thickness, pay special attention to Virtue’s Hair Oil and Pureology’s Strength Cure Shampoo. If you’re more interested in silky, glass-like strands opt for Kerastase’s glaze drops or Virtue’s Nicole Kidman-Used hair oil. You’ll find everything in between, below, too.
Virtue Healing Hair Oil
Dermstore
Think of a celebrity with enviable hair—chances are they are a regular user of Virtue’s Healing Hair Oil. Nicole Kidman, Anne Hathaway, Jennifer Garner, and Mariska Hargitay are all part of the club. Its formula, which includes the brand’s proprietary Alpha Keratin 60ku complex, floods hair with hydration, encourages hair growth, mitigates frizz, and makes strands look fuller and softer.
Necessaire Rosemary Shampoo and Conditioner Duo
Necessaire
If you were confined to only one active ingredient in your hair care products, it should probably be rosemary. Christine Thompson, chief creative officer at Spoke & Weal salon, previously told InStyle that it “helps scalp blood flow, bringing more oxygen and nutrients to follicles,” thus, leading to increased growth and thickness. (This has also been backed up by at least one study.) Necessaire’s rosemary-infusion smells divine, looks chic as hell in your shower, and both the shampoo and conditioner have hundreds of five-star ratings.
Best Body Care and Fragrance Deals
I’ll chalk it up to the frigid winter air turning my gams into crocodile skin but I am obsessed with body care right now, and fragrance, well, always. My favorite Josie Maran body butter is finally under $30, the aluminum-free deodorants that actually keep my BO at bay are nearly 30 percent off, and I’ll be gifting Glossier’s universally flattering fragrance to several people this holiday season.
Ellis Brooklyn Vanilla Sin Hair and Body Fragrance Mist, $36 (Originally $48); ellisbrooklyn.com
Chic, Effective Deodorant Worth the (Discounted) Splurge: Salt & Stone Aluminum Free Deodorant, $43 (Originally $60); saltandstone.com
Noyz 12:00 Gourmand Fragrance, $64 (Originally $85); noyz.com
Adapts to Each Individual’s Unique Base Scent: Glossier You Perfume, $62 (Originally $82); glossier.com
A Cocoon of Moisture: Josie Maran Whipped Argan Oil Body Butter, $29 (Originally $36); josiemaran.com
Comes With a Free Full-Size Hand Cream: Necessaire The Body Wash, $34 (Originally $42); necessaire.com
Makes for a Great Gift (or Several Stocking Stuffers): Maison Louis Marie Le Bouquet Candle Gift Set, $39 (Originally $55); dermstore.com
Sick Science ShapeShift V-Line Jaw Defining Serum, $64; sicksciencelabs.com
Jane Seymour’s Go-To Anti-Aging Brand: Body Firm Crepe Erase Advanced Body Repair Treatment, $59 (Originally $84); amazon.com
Body Firm Crepe Erase Advanced Body Repair Treatment
Amazon
I recently found out from her makeup artist that Jane Seymour “loves to use her Crépe Erase products to prep her skin.” This body cream is firming, improves elasticity, fades wrinkles, and tightens sagging skin. One shopper called the Crepe Erase Body Repair Treatment “a small miracle…[it] does an impressive job of smoothing and tightening skin to a surprising degree.”
Josie Maran Whipped Argan Oil Body Butter
Josie Maran
A wonderful part of my job is that my apartment is better stocked than Sephora. I have dozens of body lotions and oils, many of which feel meh. I realized how special Josie Maran’s is when I was digging through my stuff looking for it, and nothing else. It’s formulated with argan oil, but is a rich and indulgent lotion (they were right calling it a butter) that cocoons skin in moisture that can heal overnight even the driest, most scaly skin.
Best Makeup Deals
I love makeup so much that most days I just layer the stuff on for no reason—no outings or photos or anything of the sort planned. That being said, I am very discerning and have high standards. The products here are all worth it—there’s the Victoria Beckham x Augustinus Bader skin tint I never thought I’d see on sale, the foundation Martha Stewart uses, and the Glossier blush that’s a formulaic breakthrough.
Refy Browsculpt Gel, $22 (Originally $27); refybeauty.com
I Didn’t Know Victoria Beckham Beauty Did Sales: Victoria Beckham x Augustinus Bader The Foundation Drops, $88 (Originally $110); victoriabeckhambeauty.com
Ilia Lip Sketch Hydrating Crayon, $21 (Originally $26); credobeauty.com
Celebrity Fans Include Jennifer Aniston, Anne Hathaway, and Nicole Kidman: Westman Atelier Vital Skincare Complexion Drops, $54 (Originally $68); credobeauty.com
My Favorite Blush of 2025: Glossier Cloud Paint Plush Blush, $20 (Originally $26); glossier.com
Part of Martha Stewart’s 5 Minute Routine: Merit The Minimalist Perfecting Complexion Stick, $30 (Originally $38); meritbeauty.com
Jennifer Aniston Loves It: U Beauty The Super Tinted Hydrator Skin Tint, $86 (Originally $108); ubeauty.com
50% Off: Charlotte Tilbury 3 Steps To Beautiful Lips Lip Kit, $44 (Originally $87); charlottetilbury.com
No Exaggeration, the Best Highlight in the History of Makeup: Haus Labs Bio-Radiant Glassy Highlighter Balm, (Originally $30); hauslabs.com
On Double Sale: Laura Geller Hydrate Spackle Skin Perfecting Primer, $18 with code CW10 (Originally $38); laurageller.com
U Beauty The Super Tinted Hydrator Skin Tint
Amazon
If you are to make just one splurge today, it should be this U Beauty skin tint. Yes, I am a very vocal fan of the brand, but so is Jennifer Aniston! She specifically “loves” this tinted serum. It moisturizes, smooths wrinkles, plumps fine lines, and reduces inflammation. The pigment supposedly slightly adapts to each individual’s skin tone, and the finish is your skin right after a hydrafacial.
Laura Geller Hydrate Spackle Skin Perfecting Primer
Amazon
Laura Geller is a fan favorite of celebrities like Fran Drescher and Debi Mazar, but also amongst thousands of everyday people. It’s moisturizing, which is especially important for mature shoppers since a lack of it can highlight fine lines and wrinkles. One shopper said they love it thanks to the way it “smooths out fine lines and wrinkles.”
Best Tool and Device Deals
I’m often asked, “Is [insert beauty device name] worth it?” and the answer (for the following ones, at least) is yes. Though expensive, something like Medicube’s 6-in-1 device can give you glass skin and help prevent jowls from forming, and with regular use of Braun’s IPL, you won’t need professional hair removal sessions.
Your Brushes Need an Upgrade: IPSY x Pantone Mocha Mousse Makeup Brush Set, $34 (Originally $42); amazon.com
An InStyle Reader Favorite: Kristin Ess 3-in-One Titanium Flat Iron Hair Straightener, $65 (Originally $95); amazon.com
Braun Silk Expert Pro 5 IPL Hair Removal Device, $280 (Originally $400); amazon.com
Amazon’s Top-Rated, Best-Selling Device: Medicube Age-R Booster Pro 6-in-1 LED Skin Care Device, $148 (Originally $210); amazon.com
Therabody TheraFace Pro 8-in-1 Microcurrent Facial Device, $300 (Originally $420); therabody.com
Dermatologist-Approved for “Thicker, Fuller” Hair: Skin Gym LED Hair Brush, $60 (Originally $80); skingymco.com
Elishine 7-Color LED Therapy Neck and Face Massager, $28 (Originally $56); amazon.com
Comes With a Full-Size Body Butter: Fur 2-in-1 Trimmer and Shaver Trim System, $84 (Originally $120); furyou.com
Shark FlexStyle Air Styling & Drying System, $230 (Originally $380); amazon.com
Dyson Airwrap Origin Multi-Style, $400 (Originally $550); amazon.com
Skin Gym LED Hair Brush
Skin Gym
Everyone has, or knows about, LED face masks, but the borders of that technology are constantly being expanded. LED-powered hairbrushes are one of the more recent developments, and they can “prolong the anagen (growth) phase of the hair cycle, encouraging thicker, fuller hair,” a dermatologist previously told InStyle.
Fur 2-in-1 Trimmer and Shaver Trim System
Fur
As a genetically hairy person, I am always looking for ways to streamline my grooming. I have an IPL device that will eventually turn me into Rufus (Kim Possible’s naked mole rat, for the unfamiliar), but I still need to shave and trim. This fur device does both those things—there are three different length trimmers and a razor attachment so gentle, you can shave bare.
Continue shopping Black Friday beauty deals below.
Victoria Beckham x Augustinus Bader The Foundation Drops
Victoria Beckham
Salt & Stone Aluminum Free Deodorant
Salt & Stone
Make Up For Ever Super Boost Skin Tint
Nordstrom
Shark FlexStyle Air Styling & Drying System
Amazon
Clé de Peau Beauté Eye Contour Cream Supreme
Nordstrom
Ellis Brooklyn Vanilla Sin Hair and Body Fragrance Mist
Ellis Brooklyn
Laneige Lip Sleeping Mask
Amazon
Westman Atelier Vital Skincare Complexion Drops
Credo Beauty
Cosrx Snail Mucin 96% Power Repairing Essence
Amazon
Medicube Age-R Booster Pro 6-in-1 LED Skin Care Device
Amazon
Dyson Airwrap Origin Multi-Style
Amazon