Interactive Strength (Nasdaq:TRNR) announced that its CLMBR Connected 02 vertical climbing machine is now available for purchase on the Rogue Fitness online retail platform at a retail price of $4,995, expanding direct-to-consumer distribution alongside existing wholesale channels with Woodway. The listing adds CLMBR to Rogue’s curated premium brands and its “Made in USA” page, aiming to reach serious athletes, home-gym buyers, and commercial customers. The company reported pro forma 2026 revenue guidance of more than $30 million.
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Positive
New DTC channel: CLMBR listed on RogueFitness.com at $4,995
Broader reach: Access to Rogue’s athlete and commercial customer base
Brand placement: CLMBR featured on Rogue’s “Made in USA” product page
Corporate guidance: Pro forma 2026 revenue guidance of >$30 million
CLMBR retail price
$4,995
CLMBR Connected 02 on RogueFitness.com
2026 revenue guidance
more than $30 million
Company pro forma 2026 revenue guidance
Resistance levels
11 levels
CLMBR vertical climber adjustable resistance
Machine height
7 feet 4 inches
CLMBR Connected 02 physical dimensions
Machine footprint
3-by-3-foot
CLMBR Connected 02 footprint size
Rogue facility size
600,000 square feet
Current Rogue manufacturing and distribution campus
Rogue expansion target
approximately one million square feet
Planned Rogue campus expansion
Rogue founding year
2006
Rogue Fitness founding date
$1.0800
Last Close
Volume
Volume 89,841 is at 0.39x the 20-day average of 231,875 shares, indicating muted pre-news activity.
low
Technical
Shares at $1.08 are trading below the $24.38 200-day MA and sit 99.14% below the 52-week high, only 4.85% above the 52-week low.
Momentum scanner flagged mixed peer moves: CLIK down 5.60% and YYGH up 3.29%, while TRNR’s scanner direction flag is up. With only one peer moving in the same direction and no same-day peer news, trading appears more company-specific than sector-driven.
Date
Event
Sentiment
Move
Catalyst
Apr 01
Shareholder letter
Positive
+9.5%
Discussed 2025 record results and expectations for 2026 after transformation.
Mar 31
Earnings & buyback
Positive
+5.4%
Reported record 2025 revenue, confirmed 2026 $30M+ guidance, announced buyback.
Mar 20
Repurchase program
Positive
+9.8%
Authorized $500,000 stock repurchase and noted loan recovery proceeds.
Mar 17
Trade show presence
Positive
-5.4%
Showcased four brands at HFA 2026 and highlighted higher 2026 revenue outlook.
Mar 13
Guidance materials
Positive
-2.0%
Updated FAQs and deck after Ergatta closing and raised 2026 revenue guidance.
Pattern Detected
TRNR has shown strong positive reactions to record results and capital return announcements, while guidance updates and marketing/event news have produced more mixed to negative responses.
Recent Company History
Over the last month, TRNR highlighted record 2025 results, confirmed $30M+ pro forma 2026 revenue guidance, and launched a $500,000 repurchase program covering roughly 19–20% of shares. These items saw positive reactions, with multiple moves above 5%. By contrast, trade-show presence and investor materials updates tied to the same $30M+ revenue outlook drew negative price responses, underscoring a pattern where the market responds more favorably to concrete financial milestones than to promotional or informational updates. Today’s distribution win fits into that commercial execution narrative.
TRNR has an effective Form S-3/A shelf amendment dated Jan 16, 2026, filed primarily to add an auditor consent (Exhibit 23.1) and related boilerplate items. The filing outlines offering-related expenses, including an SEC registration fee of $9,521.35, and standard indemnification and undertaking language, indicating an active shelf framework that has already supported at-the-market offerings.
This announcement adds a high-visibility distribution channel for CLMBR through Rogue’s online platform, supporting TRNR’s multi-brand strategy and previously stated $30M+ pro forma 2026 revenue goal. Recent history shows strong stock reactions to concrete financial milestones and more mixed responses to marketing-oriented news. Investors may watch how Rogue-driven demand translates into reported revenue, how effectively TRNR manages capital needs under its active S-3/A shelf and ATM program, and whether future updates continue to align with its growth and profitability objectives.
direct-to-consumer
financial
“one of the leading direct-to-consumer platforms for fitness equipment”
A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.
business-to-business
financial
“complementing the Company’s existing business-to-business wholesale distribution”
Business-to-business describes companies that sell products or services directly to other companies rather than to individual consumers. For investors, B2B models matter because they often involve larger contracts, repeat orders and longer sales cycles—similar to a parts supplier selling to a factory instead of a shop selling to a shopper—so revenue can be steadier but may depend on a few big customers and industry relationships.
connected fitness
technical
“a compact, connected format. The machine’s upright climbing motion…”
Connected fitness is exercise equipment and services that use internet links, built-in sensors and mobile apps to stream classes, track workouts and store user data — like a smart TV for workouts that knows what you did and lets you follow live or recorded sessions. Investors care because it often creates recurring subscription revenue, stronger customer loyalty and valuable user data, which can boost earnings visibility but also raises expectations for retention and content costs.
AI-generated analysis. Not financial advice.
04/15/2026 – 09:00 AM
Rogue is one of the most selective and trusted performance equipment platforms in the world – setting the standard for what serious training environments adopt
Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition
AUSTIN, TX / ACCESS Newswire / April 15, 2026 / Interactive Strength Inc. (Nasdaq:TRNR) (“TRNR” or the “Company”), owner and operator of the Wattbike, Ergatta, FORME and CLMBR fitness brands, today announced that CLMBR, premium vertical climbing machine, has secured distribution through the industry-leading Rogue Fitness brand and is now available for purchase on the Rogue Fitness online retail platform.
“Rogue Fitness is one of the most respected names in strength and conditioning equipment, as well as one of the leading direct-to-consumer platforms for fitness equipment,” shared Trent Ward, CEO of TRNR. “We are thrilled that Rogue selected CLMBR to be sold through their platform given Rogue’s strong, well-established retail channel that broadens our direct-to-consumer reach efficiently and complements the wholesale distribution we already have in place through Woodway. We are pleased to add this relationship as part of the commercial momentum we are building across all four of our brands.”
The Rogue Fitness platform reaches serious athletes and fitness enthusiasts who value quality and performance – exactly the buyer for whom we designed CLMBR. The CLMBR Connected 02 is listed exclusively on RogueFitness.com at a retail price of $4,995. The Rogue Fitness listing represents a new direct-to-consumer retail channel for CLMBR, complementing the Company’s existing business-to-business wholesale distribution through Woodway, which serves commercial customers across multiple TRNR brands and geographies.
Rogue Fitness – An Industry Leader
Rogue Fitness is a privately-held American manufacturer and retailer of strength and conditioning equipment headquartered in Columbus, Ohio. Founded in 2006, the company has grown from a single CrossFit affiliate into one of the largest specialty fitness equipment platforms in the United States. Rogue operates a 600,000-square-foot manufacturing and distribution campus in Columbus, OH and is currently expanding the facility to approximately one million square feet.
Rogue serves a broad customer base spanning home gym consumers, CrossFit affiliates, commercial gym operators, collegiate and professional sports programs, military installations, and first responder training facilities. The company is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition.
In addition to its own manufactured products, Rogue carries a curated selection of third-party brands on its retail platform. CLMBR joins a roster that includes Concept2, Garmin, Nike, Adidas, and other premium fitness equipment and accessory brands. CLMBR is also featured on Rogue’s “Made in USA” product page.
CLMBR and the TRNR Portfolio
The CLMBR vertical climber delivers a full-body cardio and strength workout in a compact, connected format. The machine’s upright climbing motion engages the upper and lower body simultaneously across 11 adjustable resistance levels, with an integrated digital platform offering instructor-led training, open climbing, and competitive challenges. The CLMBR Connected 02 stands approximately 7 feet 4 inches tall with a 3-by-3-foot footprint, making it suitable for both home gym and commercial environments.
TRNR operates four brands: Wattbike, a high-performance indoor cycling brand used by elite athletes and commercial gym operators worldwide; Ergatta, the leader in game-based connected fitness centered on premium rowing machines; FORME, which offers wall-mounted strength and mobility training systems; and CLMBR, which makes vertical climbing equipment with an immersive digital training platform. The Company reported pro forma 2026 revenue guidance of more than $30 million.
About Interactive Strength Inc.:
Interactive Strength Inc. (Nasdaq: TRNR) has established a leading portfolio of premium fitness brands – Wattbike, Ergatta, CLMBR, and FORME – that combine advanced hardware, smart technology, and immersive content to deliver exceptional training experiences for both commercial and home use.
Wattbike offers a range of high-performance indoor bikes that set the global standard in cycling. Known for unmatched accuracy, realistic ride feel, and advanced performance tracking, Wattbike is trusted by elite athletes, national teams, and fitness enthusiasts around the world.
Ergatta pioneered game-based connected fitness, building a stable, cash-generating subscription business with industry-leading monthly net retention of more than 98%. Ergatta’s content is personalized to each user, highly interactive, and designed to build lasting fitness habits through games rather than instructors.
CLMBR redefines the next-generation vertical climbing experience through its patented open-frame design and immersive touchscreen, delivering a high-intensity, low-impact workout that’s both efficient and effective.
FORME delivers strength, mobility, and recovery training through immersive content, performance-grade hardware, and expert coaching. Its wall-mounted systems include the Studio, a smart fitness mirror for guided programming and live 1:1 personal training, and the Lift, which adds smart resistance cable training – ideal for high-performance environments and sport-specific development.
From elite performance to everyday wellness, our ecosystem of performance-focused solutions delivers data-driven outcomes for athletes, fitness enthusiasts, and commercial operators.
TRNR Investor Contact
Forward Looking Statements:
This press release includes certain statements that are “forward-looking statements” for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management’s assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, “may”, “should”, “will”, “would”, “will be”, “will continue”, “will likely result” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: market and other conditions, demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
SOURCE: Interactive Strength Inc.
View the original press release on ACCESS Newswire
FAQ
How much does the CLMBR Connected 02 cost on Rogue Fitness for TRNR buyers?
The CLMBR Connected 02 is listed at a retail price of $4,995 on RogueFitness.com. According to the company, the listing positions CLMBR among other premium fitness brands and highlights its “Made in USA” placement.
Will CLMBR on Rogue Fitness affect TRNR’s wholesale relationships like Woodway?
The company says the Rogue channel is intended to complement, not replace, existing wholesale distribution through Woodway. According to the company, Rogue broadens direct-to-consumer reach while wholesale continues to serve commercial customers.
How does the Rogue placement affect CLMBR’s target customers and markets?
Listing on Rogue targets serious athletes, home-gym buyers, and commercial operators who use Rogue’s platform. According to the company, this expands visibility to CrossFit, collegiate, military, and commercial gym customer segments.
What revenue guidance did Interactive Strength (TRNR) report with this announcement?
Interactive Strength reported pro forma 2026 revenue guidance of more than $30 million. According to the company, this guidance reflects combined expectations across its Wattbike, Ergatta, FORME, and CLMBR brands.
