Fairchild Studio: How have Glamsquad’s services evolved since inception? What are some major milestones?
David Goldweitz: When we launched Glamsquad in 2014, the vision was twofold: to make high-quality beauty services easily accessible and to build a modern network that gives beauty professionals greater flexibility and ownership over their careers. We focused on connecting talented artists with clients through our proprietary technology, thereby enabling the artists to grow their businesses in meaningful ways.
We launched the business in New York City with at-home blowouts and have since expanded to 15 cities across the U.S. Our menu offerings have expanded too — nails have become one of our most requested services.
Glamsquad has also become the premier service provider for weddings, corporate events and luxury brand activations. Our partnerships with beauty brands have also become an important part of the business, helping companies launch products and connect with highly engaged beauty professionals through our platform.
Fairchild Studio: How do the company’s services stand out in a competitive beauty and wellness market?
Giovanni Vaccaro: What differentiates Glamsquad is that we deliver salon-quality services via an easily navigable technology platform. Clients can book professional hair, makeup and nail services to arrive directly to their home, hotel or office but the experience is highly personalized and artist-driven.
Our curated network of more than 2000 beauty professionals, who go through a rigorous vetting process, allows us to maintain consistent quality across markets. That level of trust is incredibly important to our clients and us.
We think about beauty through the lens of real-life moments, from a weekly blowout to a black-tie event, a wedding to an important career milestone. By combining exceptional talent, hospitality and technology, we’re able to provide professional services that are elevated yet personal.
Fairchild Studio: What are the major brands the company has partnerships with? How have these driven growth?
G.V.: Partnerships are a natural extension of the service experience at Glamsquad. We collaborate with brands our artists trust and use every day, including Olaplex, Shark Beauty, JVN Hair, Rare Beauty, Glossier and Bubble Skincare.
These relationships allow us to present our clients with culturally relevant brands and allow them to discover new products from a trusted beauty professional.
These collaborations have also resulted in co-branded activations, events and retail partnerships. Ultimately, the idea is to connect with the broader beauty ecosystem while delivering more value for both our clients and our brand partners.
David Goldweitz, cofounder and chief executive officer of Glamsquad, and Giovanni Vaccaro, cofounder of Glamsquad.
Courtesy of GlamSquad
Fairchild Studio: What is your approach to corporate and private events? What are the perks of booking with Glamsquad?
G.V.: Events are exciting for us because beauty plays such a big role in how people show up for important moments. We’re called upon to support everything from large corporate activations to brand pop-ups, runway shows to editorial shoots.
We’re able to scale while maintaining quality by deploying coordinated teams of hair, makeup and nail pros. We manage the logistics internally so the experience feels seamless for both hosts and guests.
We also offer flexible formats. Sometimes we work with a brand to create a beauty bar, other times it’s a private glam suite for VIP talent. We’re always looking to creatively apply our know-how to enhance the overall event.
Fairchild Studio: With the demand for personalized and experience-driven beauty services, how is Glamsquad staying ahead of the curve?
D.G.: Personalization has become increasingly important. Every appointment matches a beauty professional who has been vetted specifically for that service experience and also takes into account the client’s style preferences and the occasion they’re preparing for.
We have gained so much insight from conducting over a million appointments over the years, which allows us to continuously refine our services and understand how beauty needs are evolving.
At the same time, we’re expanding the experiential side of the business —from group bookings, to brand partnerships, pop-ups to community events. Consumers are looking for beauty experiences that feel convenient, social and personalized; our focus is to meet them at those moments.
Fairchild Studio: What initiatives does Glamsquad have planned for the rest of the year?
D.G.: For the rest of the year, we’re focused on growing our reach through new corporate partnerships, experiential community events, launching new markets and expanding the service areas in our existing markets.
We’re also investing in technology that makes the booking experience even more seamless for clients, which creates more opportunities for our beauty professionals to do what they do best.
Additionally, we are incorporating AI into our booking platform to help match clients with pros who have been proven to have a particularly high level of skill with the client’s specific hair and skin needs, thereby enhancing the client-pro relationship and establishing greater intelligence in the way we deliver our services.
