As wellness becomes a lifestyle driver, consumers expect more from every bite. Gut health, high protein and GLPI-1 medications are reshaping food choices – accelerating demand for nutrient-dense, multifunctional products that deliver tangible benefits in compact formats.
In this webinar Valio’s Consumer Insight Manager Sara Helminen explores the forces behind the “More per Bite” phenomenon and what they mean for product development. The presentation dives into why food is increasingly more than just food, how smaller portions must deliver higher value, and why the protein boom is shifting from quantity to quality. She also highlights how gut health is entering the mainstream and the resulting opportunities this creates for FMCG brands.