Forget complicated wellness routines and expensive supplements: the latest health trend taking over social media looks a lot like an Italian grandmother’s daily life – and experts say it might actually work.
“Nonnamaxxing”, a viral movement circulating widely on TikTok, encourages people to adopt the simple, intentional habits of an Italian grandmother, or “nonna”.
The concept has captured Gen Z’s attention, but its appeal stretches across generations.
At its core, the trend champions the slower, more deliberate lifestyle of an Italian grandmother: cooking from scratch, daily walking, gardening, long family meals, real-world social interaction and reduced screen time.
Simple habits, serious results
The habits may sound modest, but research supports their benefits.