New Delhi: Fenty Beauty has launched an India-focused pop-up retail experience titled ‘Fenty Beauty Ki Haveli’ in Mumbai, in partnership with Sephora and Tira.
The pop-up, open at Phoenix Palladium from April 25 to May 4, 2026, is designed as an immersive retail format drawing from haveli-style architecture and Indian design elements. The space is structured into multiple themed rooms, each highlighting different product categories from Fenty Beauty and Fenty Skin.
Several digital creators also collaborated on content around the launch, sharing videos from the pop-up and events featuring Rihanna. These included Erika Packard, Ankush Bahuguna, Orhan Awatramani and Nejm, among others, contributing to the online visibility of the activation.
Commenting on the launch, Rihanna said, “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated, that’s what Beauty for All means to me. India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki Haveli’ is a celebration of that spirit. I’m so excited to bring this pop-up to life with Sephora & Tira and for our Fenty Fam in India to experience it!”
The experience begins with a space focused on foundation shade matching, followed by areas showcasing newer launches and existing product lines. Visitors can engage with installations, trial products and participate in in-store activities such as customisation and demonstrations.
Isha M Ambani, Executive Director at Reliance Retail Ventures, said, “Welcoming Rihanna to India for Fenty Beauty marks a pivotal moment in our mission to transform the beauty landscape for Indian consumers. At Reliance Beauty, through our retail channels Tira & Sephora, we are committed to bringing the best global beauty brands to India.
Fenty Beauty and Fenty Skin’s strong values of inclusivity, diversity and self-expression perfectly align with our vision of redefining beauty in India. We are excited about this partnership and look forward to building a long-term relationship with Fenty Beauty.”
Cindy Groenke, Chief Growth Officer at Reliance Beauty, added, “At Reliance Beauty, our strength lies in a deep understanding of the Indian consumer and retail landscape. We are focused on building the right foundation for global brands to enter, scale, and sustain long-term success in India. Across every touchpoint, our commitment is to operational excellence, seamless execution, and delivering a superior consumer experience.”
The installation also includes product-led zones featuring cosmetics and skincare ranges, along with interactive elements and limited-time offers available during the run of the pop-up.
Also in a intresting note During her stay, she visited Antilia, where she was hosted by Isha Ambani, Shloka Mehta, Radhika Merchant and Anant Ambani, according to ANI.
Videos from the visit showed her being welcomed with a traditional dance performance and taking part in a puja ceremony, aarti and Phoolon Ki Holi celebrations. Clips from the store launch and related events have circulated widely online, including appearances alongside Janhvi Kapoor and Manish Malhotra, as well as interactions with fans and influencers.
#WATCH | Global icon Rihanna and her guests visited the Ambani family at their home for lunch. Isha, Shloka, Radhika and Anant Ambani welcomed Rihanna for an afternoon immersed in Indian dance, culture and art.
Reliance Retail has brought Rihanna to India to celebrate Fenty… pic.twitter.com/h70E12nn9P
— ANI (@ANI) April 26, 2026