Dream Cruises and skincare brand Kiehl’s teamed up for a three-night skincare and wellness experience aboard the Genting Dream.
Influencers from Singapore and Malaysia were invited to experience Kiehl’s latest UV serum in real conditions during a Penang–Kuala Lumpur sailing from April 21 to 24, 2026.
In a press release, Dream Cruises said the collaboration emphasizes its focus on delivering lifestyle-led experiences that resonate with today’s travelers.
“We are excited to partner with Kiehl’s to bring a fresh and engaging lifestyle experience to our guests, especially as we celebrate our 10th anniversary,” said Michael Goh, president, StarDream Cruises.
“This collaboration reflects our commitment to creating meaningful journeys that go beyond travel—where wellness, fun and brand experiences come together both onboard and ashore.”
More than 28 influencers and media were onboard, participating in outdoor activities and Kiehl’s-themed experiences.
Interactive skincare workshops and clinical-style sessions led by Kiehl’s experts were organized, offering tips on UV protection and skin health while traveling.
Additionally, there were sunrise yoga sessions at sea and excursions to shore in Penang and Kuala Lumpur.
“At Kiehl’s, we believe the best way to experience a product is in the real world — under the sun, by the sea, in the moments that matter most,” said Elaine Wong, Kiehl’s general manager Malaysia & Singapore.
“Partnering with Dream Cruises gave us the perfect canvas to introduce our new UV Serum Sunscreen where it truly belongs; on skin that’s living life to the fullest. We couldn’t think of a better way to celebrate sun protection than sailing through with some of the most influential voices in beauty, lifestyle and travel.”