Spotify expands into fitness with Peloton deal
Spotify has announced an agreement with Peloton Interactive to expand into the wellness space, as it looks to diversify beyond its core music and podcast revenue streams. The partnership will give Spotify Premium users access to Peloton’s catalogue of more than 1,400 ad-free, instructor-led classes, including strength training, yoga, Pilates, barre and meditation, directly within the app.