Kmart is a favourite for many budget-conscious Aussie shoppers, and now they can get their hands on a global beauty brand at the major retailer.
SHEGLAM launched in 2019 and has since built a cult following worldwide thanks to its affordable prices and “long-lasting” formulas.
Seven years later, and after a wildly successful trial by Kmart, it’s available in Australia.
More than 60 products landed in Kmart stores nationally this week.
At the centre of the launch is a strong lineup of makeup products designed to be worn for hours without irritating the skin.
From $6: Check out the full SHEGLAM range and prices in Kmart stores here.
Every beauty guru knows a hydrating primer is the best first step to ensure your makeup holds all day while keeping skin feeling fresh and hydrated.
SHEGLAM’s Good Grip Hydrating Primer is an ideal option for budget-conscious shoppers seeking a dewy, long-lasting product.
Its appeal lies in its ability to bridge skincare and makeup prep, which consumers increasingly prioritise as beauty routines become more streamlined and skin-focused.
The new range of SHEGLAM make-up hit the shelves at Kmart on April 27. Source: SHEGLAM
Over the last few years, liquid blush has skyrocketed in popularity.
SHEGLAM’s Colour Bloom Liquid Blush comes in the shade “Love Cake”, and is a gel-cream formula.
The product aligns with the “healthy flush” aesthetic that continues to shape beauty content, offering a blendable, skin-like finish.
It’s the type of product that’s quick, flattering, and easy to personalise depending on how softly or boldly it’s applied.
Makeup content creator Lucy Presco has been using this product and said the pigment is “insane”.
“I only did two dots, and it looks so good,” she said in a recent video.
She did a blot test after applying a faceful of SHEGLAM makeup, and none of the products smeared onto the tissue.
“Oh my god, that’s so impressive,” she added.
“You have my stamp of approval.”
Contour used to feel like something reserved for full-glam looks.
But these days, it’s slipped into everyday routines, and that’s largely because newer liquid formulas are much easier to work with.
They’re lightweight, blendable, and a lot less intimidating than the heavy products people used in the past.
SHEGLAM’s Sun Sculpt Liquid Contour in “Warm Honey” gives a softer, more natural-looking definition that taps into that “snatched but still natural” vibe.
At the centre of the launch is a strong lineup of makeup products designed to be worn for hours without irritating the skin. Source: SHEGLAM
It’s become one of the brand’s standout complexion products, and the wider Sun Sculpt range has built a solid reputation online for being easy to use and delivering noticeable results.
With strong reviews and visibility across major beauty platforms, it’s earned its place as a go-to for many.
Setting sprays have also become the new non-negotiable beauty step for long-lasting makeup wear.
SHEGLAM’s Lock’d In Setting Spray leans into this shift, offering a finishing step customers actually want in their routine.
It’s something that helps makeup last longer without messing with the skin’s appearance.
As more shoppers seek products that can keep up with busy, all-day wear, it fits into that bigger trend of beauty essentials that are not just nice to have, but genuinely do the job.
Shop the full SHEGLAM range now available at Kmart here.
Want the latest lifestyle and entertainment news? Make sure to follow us on Facebook, Instagram, and TikTok.